Foysal Ahmed - eCommerce Business Developer

Author: Foysal

I'm a Web Designer, eCommerce Business Developer based in Habiganj. I specialize in creating e-commerce business websites for great individuals and small-medium sized businesses, helping them to market their products or services successfully on the web. Interested in working together? Get in touch so we can discuss your requirements.

Best Video Marketing Agency in London

You may be wondering how we came up with the list of the best video producers in London today.

All video producers on our list provide results. How do we know that? Either we’ve collaborated with them before, or we’ve seen them do high-quality work for themselves or the brands they serve.

So, what should you look for when hiring a video production agency?

Portfolio and work: A collection of past projects showcasing a team’s videography style and skills. Watching the videos, they’ve created will give you a glimpse of how you capture their ideas and implement them to develop visuals that are consistent with your brand’s voice and image.

The type of video they are known for: You can look for a video production agency that specializes in the type of project you have in mind. Do you need a video for social media advertising? What about animation? Or maybe drone video? Whatever you are looking for, you will find a team that has relevant experience.

Professionalism: In addition to product quality, you want to work with a UK video production agency that tries to win your business. You want someone who can come up with new and innovative ideas that can help your brand achieve its goals.

Here are just a few of the about Video Marketing Industry:

  • 75 Million people in the U.S. watch online videos everyday.
  • Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • Videos up to 2 minutes long get the most engagement.

Top Video production company

VERMILLION FILMS

Shoot You Video and Animation Productions, London-based video animation and production company, was founded in 2000. Their team of more than 50 employees works outside of additional offices in New York City and Amsterdam, primarily doing midmarket business in a variety of industries. Additional services include digital marketing and content marketing.

Notable projects

Vermillion Films has created a video for a utility company’s B2C campaign. Each video had a script and animation with it. One of the videos had over 1 million views, and the campaign was very successful overall.

“They are always really clean. Working with them for the third year, they understand us, how we work and what we want.” – Marketing Manager, Utility Company

MHF CREATIVE

Creative Hall is a video production company founded in 2013. Located in Luton, England, their less than 10 teams provide video production and corporate photography solutions for small and medium-sized businesses in the areas of advertising, financial services, and business services

Notable projects

Mhf Creative creates videos for an event agency. The agency needs live newsrooms, interview videos and webcasting for their events, and has partnered with Mhf creative to assist them. A contribution from MHF Creative helped the 2020 conference sell out.

“(MHF Creative) is professional and engaging. We will not be with them for our No. 1 event video production, live recording and photography.” – CEO, Events Agency

RD CONTENT

RD Content, a video production company headquartered in London, UK; Downtown Core, Singapore, and Abu Dhabi, United Arab Emirates. They provide video production, digital strategies and marketing strategies and were launched in 2009.

Notable Project

An interior design company partnered with RD Content in order to produce a video that showcased who they were as well as their services on offer.

“The on-the-spot engagement was very impressive and we were made to feel very relaxed when interviewing.

TOPLINE FILM

Topline Film is a London-based video company with 33 employees. Founded in 2008, they provide a wide variety of videos, including corporate, branding, training, and interpretation. The company has an animation focus in 2D Animation, Motion Graphics, 3D Animation, and Green Screen Animation.

Notable projects

While working for an insurance company, Topline Film produces a worldwide recruitment video that works locally in the client’s city and office. The specialty of the project was a freeform interview topline that was created to create a comfortable and unscripted feeling. Various internal leads (including the CEO) have responded positively to the video and praised the topline for its readiness.

“I’ve always been happily working with them. They’re always happy with the summary we’ve given them.” – Marketing manager, the insurance company

SPIN CREATIVE

Spin Creative is a video production agency headquartered in Seattle, Washington. There are additional offices in San Francisco and London. A team of 6 people has been specializing in video production since 2009. They work primarily with enterprise and mid-market clients, primarily in the business services and consumer goods and services industries.

Notable projects

Spin Creative worked on a promotional video for a production company. They provided creative guidance while handling all directorial and production responsibilities. Clients were impressed with their project management skills.

“Their project management was central to smooth implementation; Things progressed smoothly but never felt rushed. They communicated with us very well and included us in every decision. – Senior Training Manager, Manufacturing Company

THEORY FILMS

Theory Films is a video production company based in London, United Kingdom. Founded in 2009, the company has two employees. Services provided by Theory Films include video production and video broadcasting.

Notable projects

Theory Films has created an animated explanatory video for an online jewelry company. They were responsible for developing a promotional video that expanded to the client’s primary storyboards. The client reported an increase in site traffic, sales, and social media engagement since the video was released.

“We’ve seen an increase in social media interactions and website visits. Our sales have increased since the video went live” – ​​Marketing Manager, Online Jewelry Company

CASUAL FILMS

Casual Films is a video production company founded in 2006. They are headquartered in London, New York, and Oakland, Calif. They work primarily with enterprise-level clients.

Notable projects

Casual Films has partnered with a non-profit organization where they helped create promotional videos. Their goal was to focus their clients more digitally and make them more attractive to their audience. The client was very impressed with the Casual Films team.

“The casual film team is extremely creative and works to understand their work. They’re a strong creative organization. Equally, it’s nice to work with them.” -Marketing manager, non-profit organization

What to Do Before Hiring a Video Production Agency

  • How much does a video marketing project cost and why?
  • Do you have a strategy for how to leverage the videos in our sales and marketing once they’re finished?
  • What’s your process (and is it detailed and thorough)?
  • What example work do you have that correlates with what we’re trying to do?
  • Is your toolset appropriate for the job?

The 10 Most Popular Online Payment Gateways

Sales, Sales, Sales – As a small business or website owner, you’ve got them in your sights.

When is involved, you want your customers’ shopping experience on your site to be as seamless and positive as possible – including the most important, checkout experience?

It is a given that you have invested time to create a beautiful website and buy quality web hosting. But have you really thought through your checkout process? If it’s simple and orderly (not to mention, secure), you’ll invite customers, well, show you the money.

Admit it You thought we were going to Tom Cruise, didn’t we?

So, what is the key to a positive purchasing experience? A solid payment gateway, a third-party application that provides a tool for processing payments from sales.

Let’s discuss: What exactly is a payment gateway? How does it work? How should you go about choosing the best one for your site? What are the options? We will answer all those questions and many more

An Introduction to Payment Gateways

Did you know -96% of Americans shop online (with a forecast of 224 million digital shoppers in the U.S. in 2019), so they, like you, are familiar with the early stages of the e-commerce shopping experience.

It’s second nature, like signing your name or tying shoes: browse, pick a product, add to cart, checkout.

But insert your credit card number into your customers and you get paid? How is the purchase processed? Well, for that, you can credit (see what we did there?) Payment Gateway.

These gateways operate between the services, processing the input information provided at checkout, and providing e-commerce and online retailers with the approval or fulfillment facility. They are also used in brick-mortar installations.

So why use a payment gateway?

Well, at the outset, they are responsible for the complex tasks of purchasing: encrypting (i.e., securing) sensitive information – such as credit card payments – and helping you meet certain standards for online data protection, ensuring secure transactions between you and your customers.

Also, gateways save you time and work, eliminating the need to manually input the information received at your end. They also provide flexibility in the types of payments customers can use. And flexibility is good – it increases the likelihood of sales by increasing the availability for different types of payment customers.

What should be considered when choosing a payment gateway

With the right payment gateway, it’s a win, win, win.

But do you know how to find “one”?

Well, when third-party tools are involved, you want to evaluate each one’s unique features and make a choice based on the needs and capabilities of your online store. Here are five significant things to consider

Security

It’s not a wise one, but people aren’t just going to fork up an e-commerce store for sensitive financial information that looks shady. You want a payment gateway that is respectable and provides a secure checkout experience for your customers.

And note: displaying security signs is strong – more than 80% of consumers feel safe seeing the logos of trusted payment options on a website.

After all, use only one payment gateway that handles the fine data of your customers with care. If you do, you are more likely to be around them.

Cost

Like almost any service, fees are added using third-party tools like payment gateways. You’ll have to pay a transaction fee for your business – so pay attention to your gateway costs and do your research before you integrate it into your site so you don’t get a surprise fee.

These fees may include transactions, statements, chargebacks, merchant account fees, and possibly more – such as customer fees for using a particular payment method. And not surprisingly, customers don’t like hidden costs so read the fine print.

Payment method accepted

The reality is, the easier it is for customers to shop, the more likely they are to do so. By arranging your site with a payment gateway that incorporates a variety of payment methods, you’re increasing the scope of your sales – 60% of regular online shoppers say they can shop if they can’t use their preferred payment method.

Use your site analysis to notice which countries buyers are visiting your e-commerce website the preferred payment way may vary by country

Consistency 

Of course, an important consideration is how integrated your gateway will be with your current platform – both technically and design-wise. If it takes an extra number of messy techniques to smoothly incorporate into your existing structure, you may want to reconsider your choice.

No one had time for this.

And while many gateways’ stripes for example can be customized to match the feel of your site, you want to make sure your gateway tools are compatible with your brand. Don’t confuse your customers ’purchasing experiences with inconsistent elements.

Also, it’s a safety issue: 70% of study participants said they would feel more comfortable shopping from a business that offers multiple payment methods. Chew it.

Location of payment

Some payment gateways allow customers to complete a transaction during the checkout process on the website, others take users to another site to finish their purchase. Some gateways provide an API that integrates directly into your site, others route visitors to third-party sites. Whatever you choose, consider what will provide the best user experience for your customers – if customers trust your site, they may not feel the slightest deviation.

There are twelve important things to consider when choosing a payment gateway provider

Select an appropriate payment flow

As your business grows, your eCommerce payment gateway should be capable to scale spontaneously. To add a payment gateway to a website you need to select the most appropriate payment flow for your business.

A site with an integrated payment by is used to send information to a sure payment gateway. With this alternative, payment details are sent by a secure form. The form contains all the necessary information and sends it to the gateway provider via an API call. This may need extra programming and then, increment the total cost of the payment gateway integration process.

Re-direct instructions for iframes or payments: Customers are redirected to a secure, hosted payment page, or enter their information in an embedded iframe on their website. Developers can use this option because it takes less time to integrate.

Having an escrow system: This payment gateway option is suitable for certain types of business. A secure escrow system built into your e-commerce platform can freeze funds before giving the administrator the right authority. For example, if your platform acts as an intermediary in trading operations, or as another type of online marketplace (like a bidding portal), you may need to create a dedicated on-platform store where both parties can securely trade funds during the contract process. Will be saved and arbitrated.

Choosing the right product

When it comes to selling products and services online, every website needs a payment gateway provider. It allows customers to purchase a product or service, while business owners receive these payments hassle-free. In order to select the correct product, you should consider how appropriate your payment solution is, keeping your security in mind.

Finding out how to add a payment gateway to your website is also very important – this doesn’t mean you have to do it yourself; you have to hire an expert to take care of it. Choose the best online payment method for your business and for your customers.

Make your customers feel safe and secure

Big companies have taken the online shopping experience to the top and beyond – raising customer expectations from all eCommerce websites. Even if you are running a small business, your customers will expect a high-quality webpage that runs on the most secure by alternative payment 

If you sell online, you are directly or indirectly competing with Amazon, Walmart, etc.

Here example, sometimes payment gateways accept you to customize the entire payment experience to reflect your brand’s type face, logo, and color palette. Some customers may not even realize that they may be temporarily redirected to a third-party webpage to process their trading securely.

Make sure your payment gateway provider is certified to follow data security standards, such as PCI-DSS. Compulsory by the PCI Standard Card brand but governed by the Payment Card Industry Security Standards Council.

Consider the fee and service contract requirements

Pricing for payment gateways is typically based on the type of transaction that a business has (online or in-person), even based on business sales, revenue continuity, frequency of transactions, and served markets.

It is very important to compare how the business model matches the payment provider or the fee structure of the gateway. Some services may require setup fees and contracts, or they may charge a transaction fee if a certain order and transaction amount are not met.

Ensure efficient transactions

According to a survey conducted, more than 25 percent of customers will leave a purchase to complete it if they are forced to register for an account. If your checkout system uses a third-party purchases cart that has a scheduling system in the cart, make sure you can create it as a guest factor that allows “guest” checkout.

Likewise, your payment gateway will enable you to delete unpopular form fields for an easy checkout activity. Large e-commerce businesses expect the online retailers to increase conversions by up to 60% by eliminating redundancy, as customers want to enter both billing and marketing information, even if the postal address remains the same.

Make checkout easy on all devices

Marketers believe that in the last 2-3 years about 15 percent of e-commerce sales have occurred on a mobile device and this number is steadily increasing. When you evaluate your payment gateway alternative, make sure you can give a work checkout experience that is acceptable for a variety of phone and network types.

Choose from multiple features

Online payment gateway service providers offer different features depending on the needs of your business. For example, if you want to deliver your products and services worldwide, your payment gateway will provide a global solution and accept several credit cards, debit cards, and currencies based on different countries.

Payment gateways affect your efficiency. Make sure your selected payment gateway supports electronic invoicing, all payment types, text/email reminders for customers, smart chargeback management, etc.

Easy integration process

Online payment gateway integration is certainly not a DIY process. Maximum payment gateways supply complete instructions on how to integrate with liked eCommerce platforms such as WooCommerce, Shopify.

The model solution is to pick a payment gateway stupe that does not batch your website’s UX with a slow payment option. Choose a payment gateway that makes it easy and beneficial for your customers to make payments on your webpage where they can choose the payment system of their option

Merchant account

Having a merchant account is very important to get funds through an online payment gateway.

What is a merchant account? It is used when customers make an online payment through a payment gateway; The money is temporarily transferred to a separate retailer account. This is different from your original bank account.

The cash deposited in a merchant account will have to wait until the processing bank approves the customer. After consent, the cash is transferred to your bank account.

While this may seem like an extra task, merchant accounts provide an additional level of security and fund management for both the seller and the buyer. As another, some payment gateways do not need a merchant account, and cash is transferred directly to the seller’s account. In such cases, the payment gateway may charge a higher processing fee.

Repeated billing

Recurring billing lets you set up an automated billing cycle for your customers, making it an absolute necessity for companies with a monthly payment plan. Subscription-based services like Netflix and also other app run on a recurring payment model.

Moreover, nonprofits have developed the service of recurring billing, as this functionality enables organizations to consistently take up funds by regular contributors.

Mobile payment

ECommerce Checkout on Mobile Devices | Payment gateway provider

In the coming years, mobile payments will replace credit card purchases, even in a point-of-sale environment. Payment gateway providers, with the help of phone payments, enable shoppers to shift cash using their mobile phones, through top branded apps or mobile-optimized sites.

Mobile payments are driven by payment gateways but are optimized for mobile devices like phones and tablets. The rise of digital mobile wallets such as Apple Pay, Google Pay, Samsung Pay, etc. has changed the way customers pay via mobile, and payment gateways are adding support for all major digital wallets.

Customer support

Several payment gateway services limit their support for tickets or emails. In this situation, users need to follow the manual instructions to fix a problem. If you feel more comfortable talking to a person than sending an email, check that the provider provides live technical support, at least within standard working hours so that you can quickly resolve any technical issues

10 Most Popular Online Payments

1 PayPal payment

Well, you should easily recognize PayPal, which has the status of an e-commerce veteran and is one of the most widely accepted digital payment methods for North American retailers.

Key features

PayPal has proven success: Gateway boasts up to 50% checkout conversion for those who use it. What’s more, they offer counterfeit protection, live support, and extensive cart adjustments it works with all major shopping carts and e-commerce platforms.

The scale of your business, your high-traffic hotshot, or growing local business. Also, they offer multiple versions of their payment solutions, such as PayPal Payments Pro, PayPal Express Checkout, and Braintree.

In 15 minutes, you add a simple PayPal button to your site. With that extra time, you can focus on more sales or taking a much-needed break.

2 Amazon Payment

The e-commerce giant provides a reliable and familiar way for your customers to submit payments to your site.

Key features

Overcome the curvature of learning for the checkout process and pull from the technical strength of an established platform. In 2016, Amazon reported that it had 310 million active customer accounts; By allowing customers to use their current Amazon login information, Amazon Payment gives shoppers an easy, familiar way to shop.

Integration with your webpage is API-driven, definition it’s easy to customize Amazon payments to the existing peep and feel of your site. Often, this is as simple as adding a free plugin. Also, transactions are completed on your site.

Amazon Payments is a leader in responsiveness. It’s available across all devices – and mobile capabilities are critical for users; In the last six months, 2% of smartphone users have made online purchases using their mobile devices.

3 We pay

WePay is a platform payment company that prides itself on meeting the unique needs of your site or e-biz and it’s free to set up.

Key features

Got unique requests from buyers? WePay is equipped to handle complex payment requests, such as many providers or crowdfunding campaigns, and works for sites of various sizes.

Suitable for internal customers as well as e-shops, Wipe provides a helpful support center for businesses using the gateway.

Hello, future! WePay offers modern payment options like Apple Pay and Android Pay.

4 Authorize.net

Designed for small to medium-sized businesses, the payment service at Authorize.net can help you grow your business with flexible and reliable payment options.

Key features

With the exception of a comprehensive list of acceptable payment options – including checks and mobile payments – the service meets the business’s unique sales needs such as repeat or subscription billing.

Provides customers a positive and secure shopping experience from the site, including a verified security label, in-site ordering, simplified PCI compliance, and a custom checkout page. Also, they have an Advanced Fraud Detection Suite, a free security service. Score!

Got a question? Or three? Authorize.net provides full support including an online portal, toll-free phone support, online chat, e-ticket response system, and email contact.

5 2 Checkout

With customizable options for both freshman and senior businesses, 2 Checkout’s services include extensively customized hosted (in-site) checkouts and easy site integration, which keeps your checkout experience seamless across brands.

Key features

Don’t miss out on user experience opportunities. Whether you choose standard or in-line setups, Checkout 2 allows you to demo the customer’s shopping experience with a variety of settings so you can experience how the gateway works before you use it.

Set up your business as a worldwide moneymaker in 15 other languages and 87 currencies. More public payments = much growth.

Provides an easily included payment API so that credit card processing can be embedded directly into your site. Accessible documentation resources make customizing your site easy and convenient.

6. Dwolla

Consider it Tesla of payment gateways. Meet new service providers (and disruptors) in payment gateway technology: Money-Mover Tool Dwolla. As a bank transfer solution, merchants within Douala can easily accept bank payments with additional e-business-mind features such as shopping cart plugins and website integration. It has already been used by investment company Wonder and sneaker-selling app Goat.

Key features

Double is simple and removes common fees from gateway infrastructure and the service offers day-to-day and next-day transactions for ACH payments. So, if you are looking for the latest bank verification and transfer options, look no further.

Simple API integration that reliably measures your needs and provides a positive user experience, lets you track your app activity, search transaction information, manage customers, and view core business insights within your dashboard. Key information and functionality in just a few simple clicks.

Do bola says security is their DNA. So instead of relying solely on ‘All Gateways’ for sensitive data, deliver your online payment processing needs to a platform that values ​​security through rigorous monitoring, robust cryptography and constant payments.

7. Stripe

Designed specifically for e-commerce, Stripe offers extensive functionality regardless of what your business sells and loads a resume with high-end customers like Pinterest, Lyft, Slack, and OpenTable.

Key features

Stripe has the best applications of modern-day e-commerce payment solutions: secure, customizable, quick and easy setup. Also, extras will win you over, such as allowing customers to purchase products directly from a tweet or saving card information for one-click checkout.

Stripe’s Sigma service allows businesses to easily see sales data and analysis in real-time, providing insights that help you refine and improve operations for efficiency and growth.

E-businesses need to think globally: International retail e-commerce sales are expected to reach 5 5.5 trillion by 2021. One more time for the people behind? 4.5 trillion! With more customers across the border, your business needs to think about new payment types. Fortunately, Stripe transcends traditional thematic payment types, providing the ability to accept business options – but increasingly more common – forms, such as Alipay, ACH, and Bitcoin. Get your tea-ching! From any country

8. WorldPay

WorldPay is a comprehensive, UK-based (but global) service that provides universal payment solutions for businesses of all sizes. Also, you can pay on the go or opt for the monthly payment option.

Key features

As a new business, you’ve got a lot on your plate: meetings, marketing, minutes. WorldPay offers what you didn’t know payment services including automatic billing and card updates, customizable loyalty cards, card-on-file support, and simplified backend settlement.

Ideally, your business will never stay the same. As growth grows, WorldPay focuses on the future of your enterprise through expert advice and insights and personalized reporting of your personal business. Also, they have decorated their site with helpful content.

Never grieve for lost customers who abandon sales for their personal payment type. As its name implies, WorldPay is widely accepted (think: “and,” “no / or” features) and accepts full acceptance of payment options – more than 300 ways to pay – such as all major card and mobile wallet methods.

9. Merchant e-solution

Merchant e-Solution is a unified platform that provides no-face solutions for online, mobile or brick-and-mortar payment solutions.

Key features

Not all buyers are the same. Not in neighboring countries or at the neighboring tables of Starbucks. Merchant e-solutions allow businesses to create customized payment experiences by region, country, language, business, or sales channel, making it easy to deliver a winning checkout experience to your customers wherever they do e-shopping.

Overwhelmed with the thought of starting with a payment gateway? You are not alone. Fortunately, the site provides personalized advice during your setup to help you get things started and get the lowest possible exchange rate (a customer service thumbs up!), With 24-7 support available.

You don’t need a computer science engineering to integrate merchant e-solutions with your e-commerce site. Customize the site’s APIs quickly and easily (regardless of your programming language) in their new developer suite, which provides sample code. Easy as raspberry pie!

10. Trade simplification

“Keep it simple, fool” applies to a lot of things – including payment gateways. Simplify the trade, a MasterCard entity, to make it easier for your business to accept payments. With online, in-app and personalized options, you can easily run your business e-commerce tasks and equip it with your unique features.

Key features

 That means your gateway needs to be flexible to meet the needs of different types of buyers. Whether your customers want to pay via Master Pass, Android, or Apple Pay or are purchasing items faster on the way to work, simple commerce supplies can make this happen (and instead, make your customers happy).

For your coders, simply commerce developer-friendly. Integration between programming languages (Ruby, PHP, Python, and Java, to name a few) is easy to incorporate, and software development kits for iOS and Android use are also accessible. On their site, you can see sample code and access engineering support.

Trade is protected only by a name you know – MasterCard – so it’s easy to believe they will protect your transactions. And as an important factor in the success of e-commerce initiatives, you will want reliable security for your store.

Note: Now that you’ve seen a host of options, you need to compare. What payment do you need?

How to Remove Address Fields on Checkout in WooCommerce

add_filter( 'woocommerce_checkout_fields' , 'custom_override_checkout_fields' );
 
function custom_override_checkout_fields( $fields ) {
    unset($fields['billing']['billing_first_name']);
    unset($fields['billing']['billing_last_name']);
    unset($fields['billing']['billing_company']);
    unset($fields['billing']['billing_address_1']);
    unset($fields['billing']['billing_address_2']);
    unset($fields['billing']['billing_city']);
    unset($fields['billing']['billing_postcode']);
    unset($fields['billing']['billing_country']);
    unset($fields['billing']['billing_state']);
    unset($fields['billing']['billing_phone']);
    unset($fields['order']['order_comments']);
    unset($fields['billing']['billing_address_2']);
    unset($fields['billing']['billing_postcode']);
    unset($fields['billing']['billing_company']);
    unset($fields['billing']['billing_last_name']);
    unset($fields['billing']['billing_city']);
    return $fields;
}

Video Marketing For Small Businesses

Video marketing means using videos for promoting and telling people about your product or service. If a photo is worth a thousand words, how much is the video worth? This is the foundation of video marketing, a forward-looking marketing strategy that integrates the videos involved in your marketing campaign.

Video marketing can be used for everything from building customer relationships to promoting your brand, service, or product. In addition, video marketing can serve as a means of presenting customer testimonials, live-stream events, and providing viral (entertainment) content

How video marketing works

In a nutshell, the process of video marketing is very simple: your brand creates videos that, in one way or another, promote your company, drive sales, raise awareness about your product or service, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data-driven, so you want to monitor different metrics and track customer engagement.

To develop your video marketing strategy, you’ll want to

Allocate resources.

You need to set some budget for the video – at least, the right tools, good editing software, and a video marketing guru (or, better yet, team) – as well as the time to create it.

Tell your story.

Storytelling wasn’t as important as it was in the video, so think about it: what stories do you want to tell? How do you tell them?

Busy.

Just telling your story is not enough; You must engage your audience when you do that. How do you make your stories interesting? What will attract your audience?

Keep it small.

There is no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be ruthless with your edits. Cut, cut, cut everything external. The attention span is short, so make the most of what you get.

Publish.

Publish your videos remotely-embed on your website, uploaded to Google-owned YouTube, and across all your social media channels. Then, preach, preach, preach.

Analyze.

Track metrics and statistics, to determine which videos work best – and why.

Examples of video marketing

Video marketing is all over the internet. Look no further than your favorite brand, your Facebook, your YouTube homepage, and there it is: successful video marketing that has found its way into your eyes.

Want to see some of the best videos in action? Check out this list of enjoyable video marketing campaigns from Hubspot, 10 great examples from Forbes, or these 17 great examples from Big Commerce.

The benefits of video marketing

The benefits of video marketing are many. Let’s start with it easily.

Video helps you connect with your audience. Today, a company’s marketing efforts are designed to help build a lot of trusts. Video is the bridge that you actually connect to what you say, allowing customers to see behind the scenes and learn about your brand.

Video is a gold mine of SEO. helping to build backlinks to your site, increasing likes and shares (which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so don’t forget to post your videos on YT and tag, tag, tag with keywords/keyphrases!

Increases the ability to hold video information. If your customers only hear something, they can retain about 10% of that information after three days; Conversely, if what they hear is accompanied by a relevant image, they will retain an average of 65% of that information after three days.

In 2021, video content will account for approximately 78% of all online traffic. Your customers like videos. Customers also like videos, which means good video marketing can attract new audiences.

Email subject lines that include the word “video” show a 19% increase in open rate and a 65% increase in click-through.

Four times more customers will like to watch a product video than read a product description.

Do you like the money? Then consider this After watching a video, customers are 70-85% more likely to make a purchase.

The Challenges of Video Marketing

At one time, the cost for video marketing was a serious challenge: the cost of using online video, from the perspective of the equipment, editing software, and the end-user.

Today, those challenges are mostly in the rearview mirror. Yes, you still need some budget – good equipment, editing software, and a delivery platform much more affordable than before, but they are not free – and you need a marketing team with a video experience, but these are all insurmountable obstacles.

In fact, the biggest challenge of video marketing in 2021 is strategic: how to create a strong and effective video marketing strategy, how to create content that people want to use, and how to create interesting videos that are shared. In addition, video content marketers need to have a strong understanding of the metrics and how they point to the areas of success and improvement of a video.

The best practice for video marketing

From these challenges, grow the best practices in video marketing. And it all comes down to strategy: if you want to get the results of your video marketing, you must plan, test, analyze and re-test. Yes, the goal of your video is to tell a story and engage your customers but from a marketing standpoint, your videos must be consistent with your sales funnel. What is the purpose of each video? Who is the audience? How does video advance your marketing goals?

The bottom line is, overall strategy and data will drive your video marketing strategy. First, plan a solid strategy for developing videos (s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine which metrics will best determine the success of a video. Then, test. Analyze. Change your videos (and their deployment) if necessary. Work to make them more effective. And no matter what you do, make a video; 2017 and beyond, this is the foundation of your brand’s marketing efforts.

Thank you for your the time to read this article. If you need any support for your online business. You can contact me. Click Here to know more bout me.

How to Change Cart Icon from Shopify Store

Shopify was started in Ottawa, Canada, in 2004 by three Canadians, inspired by a poor online shopping experience with snowboarding equipment. It is one of the most popular eCommerce platforms on the planet, with a 23 percent market share in the U.S.

In this tutorial, I am going to share How to Change Cart Icon from Shopify Store without hiring any developer. I have included video guidelines for you. So that you can do this very easily.

Even you no need to write any code because I have shared the code also. Just follow my video and insert the below code.

I hope you will enjoy this video and subscribe to my channel.

<svg aria-hidden="true" focusable="false" role="presentation" class="icon icon-cart" viewBox="0 0 8503.9 14173.2"><path d="M8305.4 4978.4c-125.8-148.5-315.6-233.7-520.7-233.7H2071.9l-79.7-458.5c-65.7-394.4-407.3-973.4-1220.3-973.4H460.9C220.5 3312.8 0 3482.8 0 3793.3c0 356.2 236.5 450.5 460.9 450.5h310.9c153.8 0 310.9 133.1 336.2 284.8l837.2 5022.9c65.7 394.4 430.5 703.4 830.3 703.4H7784.7c138.3 0 360.5-135 360.5-460.5 0-307.9-222.1-460.5-360.5-460.5H3195.5c-279 0-351-94.8-396.2-334.8l-33.6-271.4 4541.7-434.1c388.3-33.8 742.7-361.4 806.7-745.9l336.2-2017.3c33.7-202.3-19.1-403.5-144.9-552H8305.4zM7462.4 5829.7c-10 58.6-224.7 1322.1-224.7 1322.1 -21.3 133.6-158.4 266-287.7 277.7L2595.1 7798.7l-363.2-2131.8 5068.9-8c47.2 0 106.9 17 131.9 47.7C7457.6 5737.4 7472.3 5771.1 7462.4 5829.7z"/><path d="M3182.5 10670.4c571.9 8.3 1028.8 478.6 1020.5 1050.5 -8.3 571.9-478.6 1028.8-1050.5 1020.5 -564.8-8.2-1018.9-467.5-1020.6-1032.4 1.6-573.6 467.9-1037.3 1041.5-1035.7 3 0 6.1 0 9.1 0.1V10670.4z"/><path d="M6933.5 10670.4c571.9 8.3 1028.8 478.6 1020.5 1050.5 -8.3 571.9-478.6 1028.8-1050.5 1020.5 -564.8-8.2-1018.9-467.5-1020.6-1032.4 1.6-573.6 467.9-1037.3 1041.5-1035.7 3 0 6.1 0 9.1 0.1V10670.4z"/></svg>
Shopify Expert
Shopify Expert