How to Integrate Custom Forms in Shopify in 2024 - eCommerce Thesis

How to Integrate Custom Forms in Shopify in 2024

Integrating custom forms in Shopify can enhance your online store’s functionality, allowing you to collect valuable information from your customers. Whether you need contact forms, survey forms, or custom order forms, Shopify provides several ways to create and integrate these forms seamlessly. In this guide, we’ll explore how to integrate custom forms in Shopify in 2024, offering step-by-step instructions and best practices to ensure you can easily add this feature to your store.

Why Integrate Custom Forms in Shopify?

Collect Customer Information

Custom forms allow you to gather essential information from your customers, such as feedback, inquiries, or specific order details, which can help improve your services and products.

Enhance User Experience

By integrating custom forms, you can provide a more personalized and interactive shopping experience for your customers, leading to higher satisfaction and engagement.

Streamline Communication

Forms can facilitate better communication between you and your customers, making it easier to handle inquiries, support requests, and feedback efficiently.

Methods to Integrate Custom Forms in Shopify

There are several methods to integrate custom forms in Shopify, each with its own advantages. Below, we will cover how to use Shopify apps, custom HTML/CSS, and third-party form builders.

Method 1: Using Shopify Apps

Shopify offers a variety of apps that make it easy to create and integrate custom forms without needing any coding skills.

Popular Apps for Custom Forms

  1. Form Builder by HulkApps: A versatile app that allows you to create various types of forms with ease.
  2. Contact Form Ultimate: Ideal for creating simple contact forms quickly.
  3. Form Builder by POWR: Offers a wide range of customization options for creating professional forms.

Steps to Integrate a Custom Form Using an App

  1. Install the App: Go to the Shopify App Store and search for the form builder app of your choice. Click on “Add app” to install it on your store.
  2. Create a Form: Open the app and follow the on-screen instructions to create your custom form. You can choose from different templates and customize fields as needed.
  3. Configure Settings: Adjust the form settings, such as email notifications and form behavior.
  4. Embed the Form: The app will provide an embed code or a direct integration option. Copy the code and paste it into the desired page on your Shopify store.

Method 2: Using Custom HTML/CSS

For those comfortable with coding, you can create custom forms using HTML and CSS directly in Shopify.

Steps to Create and Integrate a Custom HTML/CSS Form

  1. Access Your Shopify Admin: Log in to your Shopify admin panel.
  2. Navigate to Online Store > Themes: Select your current theme and click on “Actions” > “Edit Code”.
  3. Add a New Page: Go to “Templates” and click “Add a new template”. Choose “page” and name your template.
  4. Edit the Template: Open the newly created template and add your HTML form code. For example:

5. Style the Form with CSS: Add custom CSS to style your form. You can include this in the template file or your theme’s main CSS file.
6. Create a New Page in Shopify: Go to “Online Store” > “Pages” > “Add Page”. Select your custom template from the “Theme template” dropdown menu.
7. Save and Publish: Save your changes and publish the page to see your custom form in action.

Method 3: Using Third-Party Form Builders

Third-party form builders like Google Forms, Typeform, or JotForm can be integrated into your Shopify store for more complex form requirements.

Steps to Integrate a Third-Party Form

  1. Create the Form: Use the third-party form builder of your choice to create the form. Customize the fields and design to match your store’s aesthetics.
  2. Get the Embed Code: Once the form is ready, the form builder will provide an embed code.
  3. Embed the Form in Shopify: Log in to your Shopify admin panel and navigate to the page or product where you want to add the form. Use the HTML editor to paste the embed code.
  4. Adjust the Layout: Ensure the form integrates well with your site’s design. You may need to adjust the CSS to match your store’s theme.

Best Practices for Integrating Custom Forms

Keep It Simple

Ensure your forms are straightforward and easy to complete. Avoid asking for unnecessary information to prevent form abandonment.

Mobile Optimization

Ensure that your forms are mobile-friendly. Test them on various devices to confirm they work well on smartphones and tablets.

Use Captchas for Security

To prevent spam submissions, consider adding a CAPTCHA to your forms. Most form builder apps and third-party services offer this feature.

Set Up Email Notifications

Configure your forms to send email notifications to you and the customer upon submission. This ensures you can promptly follow up on inquiries or orders.

Test Your Forms

Before making your forms live, thoroughly test them to ensure they work correctly. Check all form fields, submission processes, and email notifications.


Integrating custom forms in Shopify in 2024 is a powerful way to enhance your online store’s functionality and customer interaction. Whether you choose to use a Shopify app, custom HTML/CSS, or a third-party form builder, each method offers unique benefits and can be tailored to your specific needs. By following the steps outlined in this guide and adhering to best practices, you can create effective, user-friendly forms that improve your customers’ experience and streamline your business operations.