Your WooCommerce shop page title is one of the first things customers see—but the default “Shop” label might not fit your brand. Whether you want to rename it to “Store,” “Products,” or something more creative, customizing this title improves user experience and strengthens your branding.
In this guide, you’ll learn 3 easy methods to change your WooCommerce shop page title, along with why it matters and best practices for SEO. Plus, we’ve included a video tutorial to make it even simpler! 🎥
Why Change Your WooCommerce Shop Page Title?
🔹 Brand Consistency – Match your store’s voice (e.g., “Boutique” instead of “Shop”).
🔹 Better SEO – Use keywords (like “Organic Skincare Store”) to rank higher.
🔹 Improved UX – Clearer titles help customers navigate your store.
🔹 Professional Look – Stand out from generic WooCommerce stores.
3 Easy Ways to Change WooCommerce Shop Page Title
Method 1: Using WordPress Page Editor (Quickest Way)
Go to Pages > Shop in your WordPress dashboard.
Click Edit and change the title at the top.
Update the page.
📌 Note: Some themes override this—try Method 2 if it doesn’t work.
Method 2: Editing Theme Files (For Advanced Users)
Access your site via FTP/cPanel or use Appearance > Theme File Editor.
Locate archive-product.php (or woocommerce.php).
Find the_title() and replace it with your custom title.
⚠️ Backup your site first!
Method 3: Using a Plugin (No Coding Needed)
Install “WooCommerce Customizer” or “Say What?”.
Navigate to Strings Replacement and replace “Shop” with your preferred title.
🎥 Watch Our Step-by-Step Video Tutorial:
Pro Tips for an SEO-Friendly Shop Title
✔ Use Keywords Naturally – E.g., “Men’s Sneaker Store” instead of just “Shop.”
✔ Keep It Short & Clear – Under 60 characters for better readability.
✔ Test Mobile Responsiveness – Ensure it displays well on all devices.
✔ Update Breadcrumbs & Menus – Keep navigation consistent.
Final Thoughts
Changing your WooCommerce shop page title is a small tweak with big impact—better branding, improved SEO, and a more professional store. Whether you use the page editor, theme files, or a plugin, you can customize it in minutes.