eCommerce Archives - eCommerce Thesis

Category: eCommerce

Ecommerce is the buying and selling of goods and services over the internet.
eCommerce Thesis provides eCommerce Business Advice for Entrepreneur. In this category, you will get all the useful tutorials, tools, resources,s and software to run a successful online business.

Understanding the advantages of eCommerce
  • Faster buying process.
  • Store and product listing creation.
  • Cost reduction.
  • Affordable advertising and marketing.
  • Flexibility for customers.
  • No reach limitations.
  • Product and price comparison.
  • Faster response to buyer/market demands.
Best Ecommerce Platforms
  • Best Overall: BigCommerce.
  • Best for Small Business: Wix.
  • Best for Startups: Squarespace.
  • Best for Large Business: Magento.
  • Best for Dropshipping: Shopify.
  • Best for International Sales: Smoolis.
  • Best for Ease of Use: GoDaddy.
  • Best Affordable Option: Square Online
The 10 best online shopping websites
  • Amazon.
  • eBay.
  • Walmart.
  • Etsy.
  • Wish.
  • Best Buy.
  • Target.
  • Home Depot.

The 10 Most Popular Online Payment Gateways

Sales, Sales, Sales – As a small business or website owner, you’ve got them in your sights.

When is involved, you want your customers’ shopping experience on your site to be as seamless and positive as possible – including the most important, checkout experience?

It is a given that you have invested time to create a beautiful website and buy quality web hosting. But have you really thought through your checkout process? If it’s simple and orderly (not to mention, secure), you’ll invite customers, well, show you the money.

Admit it You thought we were going to Tom Cruise, didn’t we?

So, what is the key to a positive purchasing experience? A solid payment gateway, a third-party application that provides a tool for processing payments from sales.

Let’s discuss: What exactly is a payment gateway? How does it work? How should you go about choosing the best one for your site? What are the options? We will answer all those questions and many more

An Introduction to Payment Gateways

Did you know -96% of Americans shop online (with a forecast of 224 million digital shoppers in the U.S. in 2019), so they, like you, are familiar with the early stages of the e-commerce shopping experience.

It’s second nature, like signing your name or tying shoes: browse, pick a product, add to cart, checkout.

But insert your credit card number into your customers and you get paid? How is the purchase processed? Well, for that, you can credit (see what we did there?) Payment Gateway.

These gateways operate between the services, processing the input information provided at checkout, and providing e-commerce and online retailers with the approval or fulfillment facility. They are also used in brick-mortar installations.

So why use a payment gateway?

Well, at the outset, they are responsible for the complex tasks of purchasing: encrypting (i.e., securing) sensitive information – such as credit card payments – and helping you meet certain standards for online data protection, ensuring secure transactions between you and your customers.

Also, gateways save you time and work, eliminating the need to manually input the information received at your end. They also provide flexibility in the types of payments customers can use. And flexibility is good – it increases the likelihood of sales by increasing the availability for different types of payment customers.

What should be considered when choosing a payment gateway

With the right payment gateway, it’s a win, win, win.

But do you know how to find “one”?

Well, when third-party tools are involved, you want to evaluate each one’s unique features and make a choice based on the needs and capabilities of your online store. Here are five significant things to consider

Security

It’s not a wise one, but people aren’t just going to fork up an e-commerce store for sensitive financial information that looks shady. You want a payment gateway that is respectable and provides a secure checkout experience for your customers.

And note: displaying security signs is strong – more than 80% of consumers feel safe seeing the logos of trusted payment options on a website.

After all, use only one payment gateway that handles the fine data of your customers with care. If you do, you are more likely to be around them.

Cost

Like almost any service, fees are added using third-party tools like payment gateways. You’ll have to pay a transaction fee for your business – so pay attention to your gateway costs and do your research before you integrate it into your site so you don’t get a surprise fee.

These fees may include transactions, statements, chargebacks, merchant account fees, and possibly more – such as customer fees for using a particular payment method. And not surprisingly, customers don’t like hidden costs so read the fine print.

Payment method accepted

The reality is, the easier it is for customers to shop, the more likely they are to do so. By arranging your site with a payment gateway that incorporates a variety of payment methods, you’re increasing the scope of your sales – 60% of regular online shoppers say they can shop if they can’t use their preferred payment method.

Use your site analysis to notice which countries buyers are visiting your e-commerce website the preferred payment way may vary by country

Consistency 

Of course, an important consideration is how integrated your gateway will be with your current platform – both technically and design-wise. If it takes an extra number of messy techniques to smoothly incorporate into your existing structure, you may want to reconsider your choice.

No one had time for this.

And while many gateways’ stripes for example can be customized to match the feel of your site, you want to make sure your gateway tools are compatible with your brand. Don’t confuse your customers ’purchasing experiences with inconsistent elements.

Also, it’s a safety issue: 70% of study participants said they would feel more comfortable shopping from a business that offers multiple payment methods. Chew it.

Location of payment

Some payment gateways allow customers to complete a transaction during the checkout process on the website, others take users to another site to finish their purchase. Some gateways provide an API that integrates directly into your site, others route visitors to third-party sites. Whatever you choose, consider what will provide the best user experience for your customers – if customers trust your site, they may not feel the slightest deviation.

There are twelve important things to consider when choosing a payment gateway provider

Select an appropriate payment flow

As your business grows, your eCommerce payment gateway should be capable to scale spontaneously. To add a payment gateway to a website you need to select the most appropriate payment flow for your business.

A site with an integrated payment by is used to send information to a sure payment gateway. With this alternative, payment details are sent by a secure form. The form contains all the necessary information and sends it to the gateway provider via an API call. This may need extra programming and then, increment the total cost of the payment gateway integration process.

Re-direct instructions for iframes or payments: Customers are redirected to a secure, hosted payment page, or enter their information in an embedded iframe on their website. Developers can use this option because it takes less time to integrate.

Having an escrow system: This payment gateway option is suitable for certain types of business. A secure escrow system built into your e-commerce platform can freeze funds before giving the administrator the right authority. For example, if your platform acts as an intermediary in trading operations, or as another type of online marketplace (like a bidding portal), you may need to create a dedicated on-platform store where both parties can securely trade funds during the contract process. Will be saved and arbitrated.

Choosing the right product

When it comes to selling products and services online, every website needs a payment gateway provider. It allows customers to purchase a product or service, while business owners receive these payments hassle-free. In order to select the correct product, you should consider how appropriate your payment solution is, keeping your security in mind.

Finding out how to add a payment gateway to your website is also very important – this doesn’t mean you have to do it yourself; you have to hire an expert to take care of it. Choose the best online payment method for your business and for your customers.

Make your customers feel safe and secure

Big companies have taken the online shopping experience to the top and beyond – raising customer expectations from all eCommerce websites. Even if you are running a small business, your customers will expect a high-quality webpage that runs on the most secure by alternative payment 

If you sell online, you are directly or indirectly competing with Amazon, Walmart, etc.

Here example, sometimes payment gateways accept you to customize the entire payment experience to reflect your brand’s type face, logo, and color palette. Some customers may not even realize that they may be temporarily redirected to a third-party webpage to process their trading securely.

Make sure your payment gateway provider is certified to follow data security standards, such as PCI-DSS. Compulsory by the PCI Standard Card brand but governed by the Payment Card Industry Security Standards Council.

Consider the fee and service contract requirements

Pricing for payment gateways is typically based on the type of transaction that a business has (online or in-person), even based on business sales, revenue continuity, frequency of transactions, and served markets.

It is very important to compare how the business model matches the payment provider or the fee structure of the gateway. Some services may require setup fees and contracts, or they may charge a transaction fee if a certain order and transaction amount are not met.

Ensure efficient transactions

According to a survey conducted, more than 25 percent of customers will leave a purchase to complete it if they are forced to register for an account. If your checkout system uses a third-party purchases cart that has a scheduling system in the cart, make sure you can create it as a guest factor that allows “guest” checkout.

Likewise, your payment gateway will enable you to delete unpopular form fields for an easy checkout activity. Large e-commerce businesses expect the online retailers to increase conversions by up to 60% by eliminating redundancy, as customers want to enter both billing and marketing information, even if the postal address remains the same.

Make checkout easy on all devices

Marketers believe that in the last 2-3 years about 15 percent of e-commerce sales have occurred on a mobile device and this number is steadily increasing. When you evaluate your payment gateway alternative, make sure you can give a work checkout experience that is acceptable for a variety of phone and network types.

Choose from multiple features

Online payment gateway service providers offer different features depending on the needs of your business. For example, if you want to deliver your products and services worldwide, your payment gateway will provide a global solution and accept several credit cards, debit cards, and currencies based on different countries.

Payment gateways affect your efficiency. Make sure your selected payment gateway supports electronic invoicing, all payment types, text/email reminders for customers, smart chargeback management, etc.

Easy integration process

Online payment gateway integration is certainly not a DIY process. Maximum payment gateways supply complete instructions on how to integrate with liked eCommerce platforms such as WooCommerce, Shopify.

The model solution is to pick a payment gateway stupe that does not batch your website’s UX with a slow payment option. Choose a payment gateway that makes it easy and beneficial for your customers to make payments on your webpage where they can choose the payment system of their option

Merchant account

Having a merchant account is very important to get funds through an online payment gateway.

What is a merchant account? It is used when customers make an online payment through a payment gateway; The money is temporarily transferred to a separate retailer account. This is different from your original bank account.

The cash deposited in a merchant account will have to wait until the processing bank approves the customer. After consent, the cash is transferred to your bank account.

While this may seem like an extra task, merchant accounts provide an additional level of security and fund management for both the seller and the buyer. As another, some payment gateways do not need a merchant account, and cash is transferred directly to the seller’s account. In such cases, the payment gateway may charge a higher processing fee.

Repeated billing

Recurring billing lets you set up an automated billing cycle for your customers, making it an absolute necessity for companies with a monthly payment plan. Subscription-based services like Netflix and also other app run on a recurring payment model.

Moreover, nonprofits have developed the service of recurring billing, as this functionality enables organizations to consistently take up funds by regular contributors.

Mobile payment

ECommerce Checkout on Mobile Devices | Payment gateway provider

In the coming years, mobile payments will replace credit card purchases, even in a point-of-sale environment. Payment gateway providers, with the help of phone payments, enable shoppers to shift cash using their mobile phones, through top branded apps or mobile-optimized sites.

Mobile payments are driven by payment gateways but are optimized for mobile devices like phones and tablets. The rise of digital mobile wallets such as Apple Pay, Google Pay, Samsung Pay, etc. has changed the way customers pay via mobile, and payment gateways are adding support for all major digital wallets.

Customer support

Several payment gateway services limit their support for tickets or emails. In this situation, users need to follow the manual instructions to fix a problem. If you feel more comfortable talking to a person than sending an email, check that the provider provides live technical support, at least within standard working hours so that you can quickly resolve any technical issues

10 Most Popular Online Payments

1 PayPal payment

Well, you should easily recognize PayPal, which has the status of an e-commerce veteran and is one of the most widely accepted digital payment methods for North American retailers.

Key features

PayPal has proven success: Gateway boasts up to 50% checkout conversion for those who use it. What’s more, they offer counterfeit protection, live support, and extensive cart adjustments it works with all major shopping carts and e-commerce platforms.

The scale of your business, your high-traffic hotshot, or growing local business. Also, they offer multiple versions of their payment solutions, such as PayPal Payments Pro, PayPal Express Checkout, and Braintree.

In 15 minutes, you add a simple PayPal button to your site. With that extra time, you can focus on more sales or taking a much-needed break.

2 Amazon Payment

The e-commerce giant provides a reliable and familiar way for your customers to submit payments to your site.

Key features

Overcome the curvature of learning for the checkout process and pull from the technical strength of an established platform. In 2016, Amazon reported that it had 310 million active customer accounts; By allowing customers to use their current Amazon login information, Amazon Payment gives shoppers an easy, familiar way to shop.

Integration with your webpage is API-driven, definition it’s easy to customize Amazon payments to the existing peep and feel of your site. Often, this is as simple as adding a free plugin. Also, transactions are completed on your site.

Amazon Payments is a leader in responsiveness. It’s available across all devices – and mobile capabilities are critical for users; In the last six months, 2% of smartphone users have made online purchases using their mobile devices.

3 We pay

WePay is a platform payment company that prides itself on meeting the unique needs of your site or e-biz and it’s free to set up.

Key features

Got unique requests from buyers? WePay is equipped to handle complex payment requests, such as many providers or crowdfunding campaigns, and works for sites of various sizes.

Suitable for internal customers as well as e-shops, Wipe provides a helpful support center for businesses using the gateway.

Hello, future! WePay offers modern payment options like Apple Pay and Android Pay.

4 Authorize.net

Designed for small to medium-sized businesses, the payment service at Authorize.net can help you grow your business with flexible and reliable payment options.

Key features

With the exception of a comprehensive list of acceptable payment options – including checks and mobile payments – the service meets the business’s unique sales needs such as repeat or subscription billing.

Provides customers a positive and secure shopping experience from the site, including a verified security label, in-site ordering, simplified PCI compliance, and a custom checkout page. Also, they have an Advanced Fraud Detection Suite, a free security service. Score!

Got a question? Or three? Authorize.net provides full support including an online portal, toll-free phone support, online chat, e-ticket response system, and email contact.

5 2 Checkout

With customizable options for both freshman and senior businesses, 2 Checkout’s services include extensively customized hosted (in-site) checkouts and easy site integration, which keeps your checkout experience seamless across brands.

Key features

Don’t miss out on user experience opportunities. Whether you choose standard or in-line setups, Checkout 2 allows you to demo the customer’s shopping experience with a variety of settings so you can experience how the gateway works before you use it.

Set up your business as a worldwide moneymaker in 15 other languages and 87 currencies. More public payments = much growth.

Provides an easily included payment API so that credit card processing can be embedded directly into your site. Accessible documentation resources make customizing your site easy and convenient.

6. Dwolla

Consider it Tesla of payment gateways. Meet new service providers (and disruptors) in payment gateway technology: Money-Mover Tool Dwolla. As a bank transfer solution, merchants within Douala can easily accept bank payments with additional e-business-mind features such as shopping cart plugins and website integration. It has already been used by investment company Wonder and sneaker-selling app Goat.

Key features

Double is simple and removes common fees from gateway infrastructure and the service offers day-to-day and next-day transactions for ACH payments. So, if you are looking for the latest bank verification and transfer options, look no further.

Simple API integration that reliably measures your needs and provides a positive user experience, lets you track your app activity, search transaction information, manage customers, and view core business insights within your dashboard. Key information and functionality in just a few simple clicks.

Do bola says security is their DNA. So instead of relying solely on ‘All Gateways’ for sensitive data, deliver your online payment processing needs to a platform that values ​​security through rigorous monitoring, robust cryptography and constant payments.

7. Stripe

Designed specifically for e-commerce, Stripe offers extensive functionality regardless of what your business sells and loads a resume with high-end customers like Pinterest, Lyft, Slack, and OpenTable.

Key features

Stripe has the best applications of modern-day e-commerce payment solutions: secure, customizable, quick and easy setup. Also, extras will win you over, such as allowing customers to purchase products directly from a tweet or saving card information for one-click checkout.

Stripe’s Sigma service allows businesses to easily see sales data and analysis in real-time, providing insights that help you refine and improve operations for efficiency and growth.

E-businesses need to think globally: International retail e-commerce sales are expected to reach 5 5.5 trillion by 2021. One more time for the people behind? 4.5 trillion! With more customers across the border, your business needs to think about new payment types. Fortunately, Stripe transcends traditional thematic payment types, providing the ability to accept business options – but increasingly more common – forms, such as Alipay, ACH, and Bitcoin. Get your tea-ching! From any country

8. WorldPay

WorldPay is a comprehensive, UK-based (but global) service that provides universal payment solutions for businesses of all sizes. Also, you can pay on the go or opt for the monthly payment option.

Key features

As a new business, you’ve got a lot on your plate: meetings, marketing, minutes. WorldPay offers what you didn’t know payment services including automatic billing and card updates, customizable loyalty cards, card-on-file support, and simplified backend settlement.

Ideally, your business will never stay the same. As growth grows, WorldPay focuses on the future of your enterprise through expert advice and insights and personalized reporting of your personal business. Also, they have decorated their site with helpful content.

Never grieve for lost customers who abandon sales for their personal payment type. As its name implies, WorldPay is widely accepted (think: “and,” “no / or” features) and accepts full acceptance of payment options – more than 300 ways to pay – such as all major card and mobile wallet methods.

9. Merchant e-solution

Merchant e-Solution is a unified platform that provides no-face solutions for online, mobile or brick-and-mortar payment solutions.

Key features

Not all buyers are the same. Not in neighboring countries or at the neighboring tables of Starbucks. Merchant e-solutions allow businesses to create customized payment experiences by region, country, language, business, or sales channel, making it easy to deliver a winning checkout experience to your customers wherever they do e-shopping.

Overwhelmed with the thought of starting with a payment gateway? You are not alone. Fortunately, the site provides personalized advice during your setup to help you get things started and get the lowest possible exchange rate (a customer service thumbs up!), With 24-7 support available.

You don’t need a computer science engineering to integrate merchant e-solutions with your e-commerce site. Customize the site’s APIs quickly and easily (regardless of your programming language) in their new developer suite, which provides sample code. Easy as raspberry pie!

10. Trade simplification

“Keep it simple, fool” applies to a lot of things – including payment gateways. Simplify the trade, a MasterCard entity, to make it easier for your business to accept payments. With online, in-app and personalized options, you can easily run your business e-commerce tasks and equip it with your unique features.

Key features

 That means your gateway needs to be flexible to meet the needs of different types of buyers. Whether your customers want to pay via Master Pass, Android, or Apple Pay or are purchasing items faster on the way to work, simple commerce supplies can make this happen (and instead, make your customers happy).

For your coders, simply commerce developer-friendly. Integration between programming languages (Ruby, PHP, Python, and Java, to name a few) is easy to incorporate, and software development kits for iOS and Android use are also accessible. On their site, you can see sample code and access engineering support.

Trade is protected only by a name you know – MasterCard – so it’s easy to believe they will protect your transactions. And as an important factor in the success of e-commerce initiatives, you will want reliable security for your store.

Note: Now that you’ve seen a host of options, you need to compare. What payment do you need?

How to Change Cart Icon from Shopify Store

Shopify was started in Ottawa, Canada, in 2004 by three Canadians, inspired by a poor online shopping experience with snowboarding equipment. It is one of the most popular eCommerce platforms on the planet, with a 23 percent market share in the U.S.

In this tutorial, I am going to share How to Change Cart Icon from Shopify Store without hiring any developer. I have included video guidelines for you. So that you can do this very easily.

Even you no need to write any code because I have shared the code also. Just follow my video and insert the below code.

I hope you will enjoy this video and subscribe to my channel.

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Shopify Expert
Shopify Expert

Best eCommerce Tools and Software for Security and Privacy

If you are a new or developing business in the e-commerce sector, congratulations! Online sales and purchases are seeing an annual increase; A study of overall global market trends predicts that e-commerce will surpass 22 percent of all global sales by 2023, up from 12.2 percent in 2018 just five years ago.  And security tools in e-commerce will become more important as the industry grows.

Increasing their cyber defense is essential for businesses that want to maintain a competitive advantage. Without proper defense, an attack can be the difference between being next to Amazon or Alibaba or declining by the wayside

What is Ecommerce Security

Ecommerce Security is a set of guidelines designed to allow secure transactions on the web. e-commerce security refers to the steps and protocols used to protect the buying and sale of products and services online. Appropriate e-commerce security measures increase consumer confidence.

Best E-commerce Security Software and Cybersecurity Tools

The cyber security threats faced by e-commerce businesses vary widely. On the one hand, e-commerce businesses face all the challenges that common businesses face with all the risks associated with malware, social engineering, and other common attacks. On the other hand, there are also threats that specifically target e-commerce, such as DDoS attacks.

To keep yourself safe, you need to implement a strong cyber security framework, which will be completed with a variety of different systems and practices at all levels of your company.

Firewalls and web filters

One of the first and most basic cyber defenses that all businesses need is a secure firewall. This is especially true for the e-commerce industry, where you always want to increase traffic (and ideally shopping). A firewall is the first line of defense that screens all incoming and outgoing data related to your hosted traffic.

Firewalls get their name from the physical walls of buildings that insulate the room and stop the spread of fire within the structure. But a good physical analog is a wide mesh. Firewalls can capture any incoming data that may be dangerous, such as malware and phishing attempts.

Then, the best way to strengthen that defense is to install a more subtle net. Not every piece of information that goes through a firewall is necessarily secure; All things you pass must be actively filtered so that you do not miss a camouflage or well-hidden threat. Services like Cisco’s Umbrella do just that.

Access management system

Another component of an effective cybersecurity architecture is an airtight account and access management system. Every important function and resource should be protected with at least one authentication system. But just needing certificates like usernames and passwords is a long way from secure password management.

In fact, passwords are not enough to keep your most valuable data safe.

According to guidelines established by the National Institute of Standards and Technology (NIST), password management should include:

Passphrase – Instead of simple strings of letters and numbers, passphrase uses multiple words, as well as spaces. This makes them much harder to guess.

Hashing – No matter how weak or strong the password is, it should not be saved as plain text. Instead, they need to be encrypted and invalidated (and obscure) translations of incredibly complex numbers to humans.

MFA – and, bypassing the password completely, users need to enable the second type of authentication factor to access their accounts. Common examples include a second user-owned device that is sent to one-time access codes.

Controlling access is one of the most important aspects of overall e-commerce cyber security. To that end, use training to ensure that your entire staff uses strong passwords, updates them regularly, and takes advantage of MFA.

Patch Management Report

Adherence to regulatory guidelines is one of the most important parts of cyber security. Adherence to certain rules is ideal for most companies of some sizes and all sectors.

For example, Companies contracted with the Department of Defense have CMMCs

Businesses in healthcare and its adjoining fields all need to think about HIPAA

Anyone trading in bulk power systems requires NERC CIP compliance

When it comes to e-commerce, the biggest hurdle to jump in is PCI-DSS compliance.

But to work legally you have a lot more consent than in the field of bureaucratic red tape. Necessary control and protection ensure uniform expectations so that customers and clients know what they can expect when working with security-based businesses.

The best tool to make sure you are fully compliant? Powerful patch management service with detailed reports of all hardware, software, and practice requirements.

Weakness assessment scan

Consent is not the end of cyber security management; This is just a starting point.

Some of the most useful e-commerce security software works with in-depth analysis of all vulnerabilities and potential threats that may affect your security. This includes detailed cataloging and analysis of all the resources, resources, and systems your network has created.

The most important components to monitor include:

All hardware and software

Server and cloud services

Accounts and information

The ultimate goal of vulnerability assessment is to create a robust data set of all actual and potential risks. This means vulnerabilities and gaps in your existing infrastructure that could become the entry point for cybercriminals. But that means any and all areas that can turn into vulnerabilities over time. Weakness analysis lets you move forward from the problem.

Penetration test

Taking the last tool one step further is the only way to truly understand the depth and breadth of your weaknesses. You need to test them in real-time.

Write the penetration test, also known as the pen test.

Pen testing is a revolutionary field in cyber security. It is a form of ethical hacking that simulates exactly what an attack will look like. There are two main types of pen tests:

External – Also called “black hat”, these tests force simulated hackers to start from scratch without any privileged knowledge about your network. It gives you a complete picture of the whole process and how fast hackers can enter your system.

Internal – Also known as “white hat”, these attacks start from a privileged location “inside” your network. The attacker starts with some information, such as login credentials or network details. The purpose is to study what the attacker will do once inside.

This type of analysis lets you see the exact steps cybercriminals try to attack your network. Knowing their potential plans wants you to resist it and notice any potential vulnerabilities.

NordVPN

We have mentioned the importance of VPNs before and we will continue to sing their praises until every eCommerce entrepreneur jumps on the board. Using a VPN is a fundamental aspect of web security and something that is very easy to sign up for and use on a mobile or desktop device.

VPNs are especially important for public WiFi network users – such as coffee shops or airports – because literally anyone can download free software on their own devices and see what everyone else (unprotected) using the same WiFi network is doing on their computer or smartphone – passwords, users Every website they’re going to and whatever they’re typing in their browser, including name, login, and credit card information. It is known under the terms “packet analyzer,” “packet sniffing,” “protocol analyzer,” “network analyst,” or “packet capture,” and is very practical.

VPN services like NordVPN address this web security threat by encrypting anything before leaving your computer so it is a much safer way to browse. As we mentioned in the section above, some VPNs do not account for DNS leaks but NordVPNs, which is one of the reasons why it is considered one of the best VPNs on the market. Check out their DNS leak test to learn more.

In addition to protecting your highly sensitive personal and professional information, VPNs are also highly desirable because they enable users to bypass geo-blocked content online. So if you live somewhere that censors certain websites or you just want to watch American / British / Australian Netflix, VPN can take you there.

Authy Authenticator App

F 2-factor authentication is part of your daily routine (and if you log in and out of your business dashboard every day) then an authentication app that you’ve probably already used. If it doesn’t, it’s time to start using 2-factor authentication and to do that, you’ll want to set up with Athi.

Authy is one of the best authentication apps on the market right now because they back up all your code so you can access your accounts even if you lose your device. Plus, Athi is also available as a desktop app and a mobile app so you don’t always have to access your authentication combinations from your phone – which is ideal if your phone isn’t conveniently accessible for any reason when you try it. To log in to an account

All code backed up in the cloud is also encrypted, so there is an extra level of security and privacy that an authentication app should be an essential requirement.

If you haven’t already used 2-factor authentication, get started by installing 2-factor authentication on your Google Account. If you’re like most people and you have a Gmail email address, you want to protect it under 2-factor authentication because if a hacker ever gets access to your Gmail account, they can not only access your sensitive information but they can use it. As a hub for changing all your other passwords to gain access to your other accounts. 

Fast Mail

Fastmail is a privacy-based email hosting service that is easy to use and effective, does not show ads, and provides a good mail service.

They are a paid service, enabling them to maintain the level of service they provide without having to dig into their clients’ personal data and share it with third parties. They are also located in Australia where there are generally strict privacy laws, which gives them another edge to be one of the most secure and privacy-centric email hosting platforms on the market.

Other than that, their dashboard is much easier and cleaner to use, there are better options for categorizing and organizing emails, and the overall user experience is more premium which is an additional reason why we recommend them on other email platforms.

Little Snitch

If you have learned something about web security that you did not know before reading this article, it may be that something happens behind the scenes while you are browsing the web that you do not know.

Tracking Scripts, Ad Tracker, Privacy Tracker, Cookies, DNS Leaks, Packet Analyzer and many more Whether you may not know that you need to protect yourself from this aggressive security and privacy threat. Little Snitch, however, is a tool that reveals what’s going on behind the scenes so you can better protect yourself.

The power of knowledge, and when invisible trackers and privacy threats are visible by Little Snitch, you can take action to block them if you want. Little Snitch notifies you whenever an app tries to connect to a server on the Internet so that you agree to it before connection which means no data is shared without your consent and puts you in the driver’s seat of your own privacy online.

Common eCommerce security threats and problems

You have several threats to protect your online store. Common examples of security threats include hacking, misuse of private information, pecuniary theft, phishing attacks, defenseless provision of services, and credit card fraud. Let’s take a look at some of the common issues that plague online businesses.

Financial fraud

Financial fraud has hurt online businesses from the beginning. Hackers make unauthorized transactions and wipe out the trail of business costs causing significant amounts of damage. Some fraudsters also file counterfeit requests for refunds or returns. Return fraud is a common financial fraud where the business returns illegally acquired goods or damaged goods.

For example, Jimmy likes to capitalize on fraudulent activities. He knows that friendly fraud is a simple medium where he can buy a thing, use it, and then return it to get his money back, so he does it!

Spam

Where emails are known to be a powerful medium for high sales, it remains one of the most widely used means for spamming. Nevertheless, comments or contact forms on your blog are an open invitation to online spammers where they leave tainted links to harm you.. They often send via their media inbox and wait for you to click on such conversation. Moreover, spamming not only affects the security of your website, but it also harms the speed of your website.

Phishing

This is one of the general security threats to eCommerce where hackers cheat as a lawful business and sent emails to your clients in order to disclose their sensitive information by presenting mesh copies of your legitimate website or something that allows the customer to trust. Requests are coming from business

Common phishing tactics include emailing your customers or your team with fake “you need to take this step” messages. This strategy only follows through with the actions of your customers and gives them access to their login information or other personal information that hackers can use to their advantage.

Bot

You can recognize bots from your good books such as crawling the web and helping your website to rank higher in search engine results pages. However, websites have created exclusive bots to scrap for their price and inventory information. Hackers use this type of information to alter the value of your online store, or to collect the list of bestsellers in the shopping cart, resulting in reduced sales and revenue.

DDoS attack

Distributed Daniel of Service (DDOS) attacks and DOS (Daniels of Service) attacks aim to disrupt your website and affect overall sales. These attacks flood your servers with countless requests until they commit suicide and your website crashes.

Attack by barbaric forces

These attacks target the admin panel of your online store and try to extract your password through brute force. It uses programs that establish a connection to your website and use every possible combination to crack your password. You can protect yourself from such attacks by using a strong, complex password. Be sure to change it regularly.

SQL injection

SQL injection is a cyber-attack that targets your query submission forms for the purpose of accessing your database. They inject malicious code into your database, collect data, and then delete it.

XSS

Hackers infect your online store with malicious code and target visitors to your website. You can protect yourself against this by implementing a content protection policy.

Brave warrior horse

Administrators and customers can download Trojan Horse into their system. This is one of the worst network security threats where attackers using these programs easily swipe sensitive information from their computers.

Last Word

The importance of web security cannot be overstated, so if you fly blindly without any protection for your personal and professional information, you are putting your – and potentially, your customers’ – information at risk of malicious attacks. This is not the time to take risks – this is the time to be proactive and take every precautionary measure available to you, such as the 15 eCommerce security and privacy tools we’ve shown in this article and how they work for your business. Do it now to set up with these tools and services and reap the rewards later when you can be sure your site, data, and information are secure

Increase Productivity & Getting Things Done – 3 Unbelievable Secrets

Productivity is the efficiency of the production of goods or services expressed by some measure. Most commonly productivity is defined as a ratio between the output volume and the volume of inputs.

But I think Productivity means the result of our effort base on our ability. The word Productivity is used when we set any goal in real life. Do work for this goal and get the results base on the calculation of our ability and effort.

Most people think that they should have a lot of things on their task list to be more productive but multitasking is one of the factors leading to a low productivity

Some people try to increase productivity by creating a morning routine like meditation and exercise. Some people would even use apps to really get their day going as they live in the digital era. I don’t really agree with them all and I am also not disagreeing.

Because in my life, I noticed that implementing those only provided small improvements. It didn’t really give them the freedom and time leverage that I was expecting. Moreover, I had spent more time trying to be productive than to be actually productive

Here are my 3 secrets on how I became much more productive now.

1. Enjoy The Process

When I started a new project to make a passive income. First I set a goal and make a plan. I knew that this time I have to learn new skills to make this project successful but I noticed that I had spent a lot of time avoiding the work by watching a lot of videos and hiding in conference rooms.

For this, It’s become late to see the first income of this project but Eventually, when I found the work that I enjoyed and realize that I can make more money if I love my work and do this properly, I noticed that I became less tired and much more excited to go through the day and accomplish tasks. I was always excited to wake up and it became harder for me to stay away from the desk sometimes.

2. Give Yourself Time Constraints

Abraham Lincoln said, “If I had eight hours to chop down a tree, I’d spend six sharpening my ax.
Most people would call it preparation but I call it procrastination.

Because for me, work expands with the time you give it.

If I give myself 3 hours to edit a product video, I will actually do 3 hours to edit a product video. If I give myself 45 minutes, I will and can do it in 45 mins. It’s funny how our minds work. I realized that most of the unnecessary burdens on yourself are actually self-made.

Abraham Lincoln

3. Batch Your Work

When you are trying to grow a new business or from physical to digital, it is actually impossible to grow it by doing everything yourself for the long run.

Instead, think of how you can premeditate it so you don’t have to do a lot of things all at once every day.

For me, I usually schedule my video for YouTube Channel and posts blog a week before and plan my week ahead. I use a CRM like Zoho CRM and a project management tool ( Asana ) to automatically syndicate content and populate data for me. I use the calendar so it automatically reminds me of my next activity and so I don’t get stuck in a task.
That’s it.
Hope you enjoyed this.
Was this helpful or Nah?
Curious to know your thoughts below.

Shopify Expert
Shopify Expert

Best eCommerce Marketing Tools for Online Business to Grow Faster

Marketing is the promotion of business products or services to a target audience to make sales and build brands. When you are thinking of starting an e-commerce business or want to do an established business, the right tools are a necessary first step.

Combined with a winning marketing strategy, the right tools can help you keep up with your competition and grow your business faster.

E-commerce has gained popularity in recent years, and this trend will not diminish any time soon. so the following e-commerce best marketing tools are very important for you to know.

Best eCommerce Marketing Tools List

SEMRush: Describes itself as an all-in-one marketing tool and is an eminent way to run every aspect of a marketing campaign. With SEMRush, you can track your analytics, monitor your social media channels, and improve your site’s SEO.

You start by analyzing your content and liken it to your competitor. You can discover new keywords, uncover new competitors, and research keywords. You can monitor your site traffic, qualify for leadership, and identify new business opportunities.

Also, you can monitor your social media campaigns using Social Media Tracker and schedule all your social media posts on SEMRush and determine which content is performing best.

Improvely: Helps you track how well customers are converting to your site. The software monitors your website to pay for organic traffic, social media, SEO, and advertising. It helps you identify which marketing channels are working best so you can invest in the strategies you are working on.

Create better customer profiles and track customers who come to your site repeatedly. With improvement, you can identify your best customers and learn the lifetime value of each customer

Mailchimp: If you are a run a business, you need to have a way to communicate with your customers. Mailchimp is one of the best platforms to do this

MailChimp is a leader in email marketing and one of the easiest and most affordable ways to get started. Your account is free for 2,000 subscribers, and you can split the basic audience.

With Mailchimp, you can automate your marketing campaigns to encourage more customers to shop. For example, you can set up automatic reminders for visitors who leave your store without shopping or leave their car.

 Ahrefs: This is an all-in-one SEO tool that makes it easy to do keyword research, analyze competitors, and optimize your website. Also, you don’t need to have special knowledge about SEO to use it effectively.

When you start, Ahrefs will crawl your website and identify any SEO issues that need to be resolved. You can also discover the best-performing content in your niche and identify link-building opportunities.

Ahrefs also provides detailed tutorials, so you will have the information you need to start using the software effectively from scratch.

Canva: Every online business needs a way to create dazzling graphics, so you should test your canvas. Canvas is a graphic design tool that is great for people of all design skill levels.

You can use canvas to create social media posts, logos, and marketing newsletters. Canvas provides free templates, as well as stock photos, filters, stickers, icons, and shapes. You can start for free and upgrade the service as your business grows.

Also, you can monitor your social media campaigns using Social Media Tracker and schedule all your social media posts on SEMRush and determine which content is performing best.

 Google Analytics: Google Analytics is a free analytics tool that can help you better understand the behavior of your website visitors. With Google Analytics, you can track how visitors find your site and how they interact with your virtual store.

You can use it to get real-time insights into your audience. Also, the dashboard shows you important trends and potential areas for improvement.

Zapier: One of the biggest problems many businesses have is that they use a variety of tools that don’t work together. For instance, if someone subscribes to your live webinar, how do you add that person to your email marketing sent as well?

With Zapier, you can move information between your webpage and third-party software seamlessly. Zapier creates a trigger flow, called “zaps” so that the information is provided automatically.

And once your automation is set up, you’ll be able to work more efficiently and focus on the tasks that will really move the needle in your business.

Leadpages: Leadpage, you can create high-quality landing pages, sales pages, pop-ups, and alert bars. It’s easy to get started, and Leadpages offers dozens of primed, mobile-responsive templates.

Leadpages lets you track how well your content is performing. You can conduct A and B partition testing and track real-time data to monitor how well a page is performing. Leadpages are seamlessly integrated with more than 1,000 applications and tools.

AdEspresso: This allows you to create, manage, and monitor ad campaigns across multiple platforms. For example, you can track the results of your ads on Facebook, Instagram, and Google. This will prevent you from constantly moving from one platform to another.

With AdEspresso, you can decide how much you want to get when you analyze your ad campaign data. You can customize your main graph so that you track only the most relevant data.

Also, your campaign dashboard will provide effective insights on how well your campaigns are performing so you can improve your ads.

Google Ads: Many businesses start by trying to capture as much organic traffic as possible, but at times, you may want to invest in paid advertising. One of the best ways to promote your business online is through Google advertising.

With Google ads, you target specific audiences based on their population or keywords. So, when a consumer is searching for a specific keyword, your product or service will appear in their search results.

Advertising can be expensive, but it’s one of the fastest ways to drive back targeted traffic to your website.

WooCommerce: If you’re not interested in a plug-and-play e-commerce option like Shopify, WooCommerce might be a good choice for you. WooCommerce is a plugin that adds eCommerce functionality to your existing WordPress webpage, thus saving you from having to completely reedify your webpage.

The tool is fully customizable and integrated with popular payment processors like Stripe and Square. The plugin is free to install, but you may have to pay for additional customization.

This is a great time to become an e-commerce business. Finding the right marketing tools to run your business can increase your revenue and retain more value for your customers and leads.

Shopify: A great option for both new and established business owners. You can set up your online store without any coding using a template from Shopify.

Each Shopify theme is optimized for mobile and allows the platform to integrate with social sales and third-party marketplaces. You can use Shopify point-of-sale software for personal sales.

But the best thing about Shopify is that it is strong enough to grow with your business. The company offers three price plans, so it can work for you regardless of the stage of your business

Email marketing. The right email marketing service will help you build relationships with your audience even after they leave your website. You can generate an automated marketing alternation to let customers know about new products or upcoming sales.

EditorX: Creates responsive business websites. Take a look from concept to production with sophisticated fluid design and powerful business solutions.

CrazyEgg: He e-tool can access the heatmap of your website, indicating where people have spent the most time and where no one is going. You can see which components are working best and which are not so you can minimize the damage of a failed campaign.

CrazyEgg also ensures that your call-to-action buttons are visible and working. How well is your email campaign doing? Have your ad campaign visitors clicked on something or purchased a product? Using CrazyEgg to explore this will save you a lot of money on a marketing campaign and a lot of time and effort.

Facebook Ads: If you’ve recently scrolled through your newsfeed, you’ve probably seen ads that interest you. This is an advantage of Facebook. Businesses can promote ads to select visitors based on browsing history and search.

Dynamic ads features allow businesses to upload their entire catalog to Facebook so you can hyper-target ads based on past purchases and user data. You will see more people interested in your product based on your previous customers.

Hotjar: This tool lets you measure user behavior. It goes into detail about what users want, what they like, and is not based on clicks, taps, and scrolls on your website. Identify when your customers are leaving the site through the conversion funnel. Look for problems and fix them before you lose more customers.

Customer feedback is important. Holzer helps by providing surveys and votes so you can gather real-time feedback about the customer experience on your site.

Last word: Ecommerce marketing is on the rise and it’s here to stay. Technology is also moving forward. This means that there are many marketing automation tools for eCommerce businesses that can help you increase profits and brand value.

Add the customer service tools for an eCommerce business to the mix and all you have to do is find out the perfect match.

Shopify Expert
Shopify Expert