Want to create buzz around your new product launch? Setting up pre-orders on Shopify is a powerful way to generate excitement, secure early sales, and manage inventory effectively. Whether you’re launching a limited-edition item or testing demand for a new product, pre-orders can help you grow your business while keeping customers engaged. In this guide, we’ll walk you through the importance, benefits, and step-by-step process of setting up pre-orders on Shopify. Plus, we’ve included a video tutorial to make it even easier! 🎥
Why Set Up Pre-Orders on Shopify?
Pre-orders allow customers to purchase products before they’re officially available. Here’s why they’re a game-changer for your Shopify store:
Generate Early Revenue: Secure sales and cash flow before your product is even ready.
Build Anticipation: Create excitement and hype around your upcoming launch.
Gauge Demand: Understand how popular a product will be and plan inventory accordingly.
Customer Loyalty: Reward early adopters with exclusive access or bonuses.
Benefits of Setting Up Pre-Orders on Shopify
Increased Sales: Pre-orders can significantly boost your revenue before the product launch.
Better Inventory Management: Avoid overstocking or understocking by understanding demand in advance.
Marketing Opportunities: Use pre-orders to create buzz and run targeted campaigns.
Customer Insights: Learn more about your audience’s preferences and buying behavior.
Step-by-Step Guide to Set Up Pre-Orders on Shopify
Ready to start accepting pre-orders? Follow these simple steps:
Method 1: Using Shopify’s Built-In Features
Log in to your Shopify Admin Dashboard.
Go to Products > All Products and select the product you want to enable for pre-orders.
Scroll down to the Inventory section and check the Track Quantity box.
Set the quantity to a low number (e.g., 1) to indicate limited availability.
Add a note in the product description like, “Pre-order now! Shipping starts on [date].”
Method 2: Using a Pre-Order App
Install a pre-order app like Pre-Order Manager or PreProduct Pre-Order from the Shopify App Store.
Follow the app’s setup instructions to configure pre-orders for your products.
Customize the pre-order message, delivery date, and payment options.
Method 3: Custom Coding (Advanced)
Edit your product template code to add a pre-order button.
Use Shopify’s Liquid programming language to create conditional logic for pre-orders.
Test the functionality to ensure it works seamlessly.
📹 Watch Our Video Tutorial:
Pro Tips for Successful Pre-Orders
Set Clear Expectations: Clearly communicate the estimated delivery date and any terms or conditions.
Offer Incentives: Encourage pre-orders with discounts, free shipping, or exclusive bonuses.
Promote Your Pre-Order: Use email marketing, social media, and ads to spread the word.
Monitor Inventory: Keep track of pre-orders to ensure you can fulfill them on time.
Final Thoughts
Setting up pre-orders on Shopify is a smart strategy to boost sales, build anticipation, and manage inventory effectively. Whether you’re launching a new product or testing the market, pre-orders can help you achieve your business goals while keeping your customers excited.