How To Setup Shopify Buy 1 Get 1 Free Discounts - eCommerce Thesis

How To Setup Shopify Buy 1 Get 1 Free Discounts

Offering Buy 1 Get 1 free discounts is a powerful strategy for enticing customers and driving sales in your Shopify store. Promotions and discounts are not just strategies; they are the heartbeats of eCommerce marketing that keep customers coming back for more. Among the plethora of promotional tactics, the Buy 1 Get 1 Free (BOGO) offer stands out for its simplicity and effectiveness. In this guide, we’ll walk through the steps to set up a BOGO discount on Shopify, ensuring your online store can capitalize on this powerful sales booster.


BOGO offers are more than just an attractive deal for customers; they are a versatile tool for online merchants. They can significantly increase sales volumes, attract a flood of new customers, and help clear out excess inventory. Moreover, they create a sense of urgency and value, encouraging customers to take action immediately.

Understanding the Buy 1 Get 1 Free Discounts

Before we dive into the setup process, let’s clarify what a buy one, get one free (BOGO) discount entails. With a BOGO promotion, customers have the opportunity to purchase one item and receive another item of equal or lesser value for free. This type of discount can be applied to specific products, collections, or entire orders, providing flexibility in how you structure your promotions.

Preparing for Your BOGO Offer

Before diving into the Shopify settings, it’s crucial to lay the groundwork for your BOGO promotion. Start by selecting the products that will be part of the offer. It’s essential to have clear objectives, whether it’s boosting overall sales, introducing new customers to your product line, or moving older inventory. Also, decide on the duration of your offer to create a sense of urgency.

Step-by-Step Guide to Setting Up BOGO on Shopify

1. Accessing the Discounts Section

First, log into your Shopify admin dashboard. Navigate to the “Discounts” section, where you’ll begin creating your BOGO offer.

2. Creating a New Discount

Click on “Create discount” and select the BOGO option. Shopify’s intuitive platform makes this process straightforward.

3. Configuring Your BOGO Discount

Choose the products eligible for the offer. You can select specific items or entire collections. Then, set the conditions for your discount, like “Buy 1, Get 1 Free,” ensuring the system understands the offer’s structure.

4. Customizing the offer

Shopify allows for customization, such as applying the discount to specific products or collections and setting minimum purchase requirements. Tailor these settings to best suit your promotion.

5. Activating and Testing the Discount

Before going live, test the discount to ensure it applies correctly at checkout. This step is crucial for a smooth customer experience.

Promoting Your BOGO Offer

The success of your BOGO offer relies heavily on promotion. Use social media, email newsletters, and website banners to spread the word. Clear, engaging communication is key to ensuring your customers understand and are excited about the offer.

Monitoring and Optimizing Your Offer

Once your BOGO offer is live, monitor its performance closely. Pay attention to sales data and customer feedback, and be prepared to make adjustments to optimize the offer’s effectiveness.


Q1: Can I set up a BOGO offer for specific products only?

A1: Yes, Shopify allows you to create BOGO offers for specific products or collections. When configuring your discount, you can select the items or collections you want the offer to apply to.

Q2: How do I ensure the BOGO offer only applies once per order?

A2: In the discount settings, you can specify the conditions under which the offer applies, including setting limits such as one use per customer or per order. This ensures the promotion is applied only as intended.

Q3: Can I combine the BOGO offer with other discounts?

A3: Shopify generally allows for the stacking of discounts, but it’s up to you to set the rules for your store. You can specify whether your BOGO offer can be combined with other discounts or if it should be exclusive.

Q4: How can I promote my BOGO offer effectively?

A4: Use a mix of marketing channels to promote your BOGO offer, including social media, email newsletters, and your website. Clear, attractive visuals and compelling copy are key. Also, consider leveraging influencers or posting in relevant online communities to broaden your reach.

Q5: Will the BOGO discount automatically apply at checkout?

A5: Yes, once you’ve set up and activated your BOGO offer in Shopify, it will automatically apply at checkout according to the conditions you’ve specified. It’s important to test the discount to ensure it works as expected before launching the offer.

Q6: Can I schedule a BOGO offer in advance?

A6: Shopify allows you to schedule discounts, including BOGO offers. You can set the start and end dates and times when creating the discount, making it easy to manage promotions in advance.

Setup Shopify Buy 1 Get 1 free discounts is a straightforward process that can bring significant benefits to your online store. By following the steps outlined in this guide, you can create an attractive promotion that boosts sales, delights customers, and enhances your brand’s appeal. Experiment with different promotional strategies to discover what works best for your audience and product line, and watch your business grow.