How To Show Free Shipping On Shopify Store in 2024 - eCommerce Thesis

How To Show Free Shipping On Shopify Store in 2024

Offering free shipping can be a powerful tool to attract more customers to your Shopify store. It’s an enticing perk that can reduce cart abandonment and increase sales. This guide will walk you through the process of setting up and showc free shipping on your Shopify store. By following these steps, you can highlight this attractive offer and enhance your customers’ shopping experience.

Why Offering Free Shipping is Important

Before diving into the how-to, let’s discuss why free shipping is such a valuable feature for your store:

  1. Increase Conversion Rates: Customers are more likely to complete their purchase if they don’t have to pay for shipping.
  2. Competitive Advantage: Offering free shipping can set your store apart from competitors who charge for delivery.
  3. Customer Satisfaction: Free shipping is a perk that customers love, often leading to higher satisfaction and repeat business.
  4. Higher Average Order Value: Many customers are willing to add more items to their cart to qualify for free shipping.

Step-by-Step Guide to Show Free Shipping on Shopify

Step 1: Setting Up Free Shipping Rates

To start, you need to create a free shipping rate in your Shopify admin.

  1. Log in to Your Shopify Account: Go to Shopify and log in with your credentials.
  2. Go to Settings: On the left-hand menu, click on “Settings” at the bottom.
  3. Click on Shipping and Delivery: Under “Settings,” select “Shipping and delivery.”
  4. Manage Rates: Find the shipping section for your location (usually under “General shipping rates”) and click “Manage rates.”
  5. Add Rate: Click on “Add rate” under the relevant shipping zone.
  6. Set Free Shipping: In the rate details, name your rate “Free Shipping” and set the price to $0.00.
  7. Conditions (Optional): If you want to offer free shipping based on certain conditions (like minimum order value), you can set these conditions here.
  8. Save: Click “Save” to apply the changes.

Step 2: Highlight Free Shipping on Your Product Pages

Once you’ve set up free shipping, you need to make sure your customers know about it. Here’s how you can prominently display this information:

  1. Edit Your Theme: Go to “Online Store” and click “Themes.”
  2. Customize Theme: Click on “Customize” for your current theme.
  3. Add Announcement Bar: Many Shopify themes come with an announcement bar that you can use to display important messages.
    • Enable Announcement Bar: In the theme editor, look for an option like “Header” or “Announcement bar.”
    • Customize Text: Add a message like “Free Shipping on All Orders!” or “Enjoy Free Shipping When You Spend $50 or More!” depending on your offer.
    • Save Changes: Save and preview to ensure it looks good on your site.
  4. Add to Product Pages: In the theme editor, navigate to “Product pages.”
    • Edit Sections: Look for a section where you can add text or HTML.
    • Add Free Shipping Message: Insert a message about free shipping to make sure customers see it when they view products.
    • Save Changes: Save and preview the changes.

Step 3: Use Shopify Apps to Highlight Free Shipping

Shopify has several apps that can help you promote your free shipping offer more effectively. Here are a few popular options:

  1. Free Shipping Bar by Hextom: This app allows you to display a customizable free shipping bar at the top of your site.
    • Install the App: Go to the Shopify App Store, search for “Free Shipping Bar by Hextom,” and install it.
    • Customize Your Bar: Set up your bar with messages like “Free Shipping on Orders Over $50!” You can also customize the look to match your store’s branding.
    • Set Goals: If you have a minimum order value for free shipping, the app can show a progress bar to encourage customers to add more items to their cart.
  2. Bold Promotions: This app allows you to create various promotions, including free shipping.
    • Install the App: Find “Bold Promotions” in the Shopify App Store and install it.
    • Create a Promotion: Set up a promotion for free shipping and customize how and where it is displayed on your site.
  3. Privy: This app not only helps with email marketing but also allows you to create pop-ups that can advertise free shipping offers.
    • Install Privy: Find “Privy” in the Shopify App Store and install it.
    • Create Pop-Up: Design a pop-up that informs visitors about your free shipping offer and encourages them to shop.

Step 4: Promote Free Shipping via Email and Social Media

Don’t limit your free shipping announcement to just your website. Use other channels to spread the word:

  1. Email Marketing: Send an email blast to your subscribers highlighting your free shipping offer.
    • Create an Eye-Catching Subject Line: Use a subject line like “Shop Now with Free Shipping!” to grab attention.
    • Highlight in the Email Body: Include the details of the free shipping offer prominently in the email.
  2. Social Media: Use your social media platforms to inform your followers about the free shipping offer.
    • Create Engaging Posts: Post visually appealing graphics that announce free shipping.
    • Use Stories and Highlights: If you’re on Instagram or Facebook, use Stories and Highlights to make sure the offer stays visible.

Additional Tips for Maximizing the Impact of Free Shipping

  1. Clear and Prominent Display: Ensure that the free shipping message is visible on every page of your site. The more places you display it, the better.
  2. Targeted Promotions: Offer free shipping for limited periods or special events to create urgency.
  3. Include Free Shipping in Ads: If you run online ads, make sure to mention free shipping as it can significantly increase click-through rates.
  4. Monitor Performance: Use Shopify’s analytics to track the impact of your free shipping offer on sales and adjust your strategy as needed.

Troubleshooting Common Issues

Free Shipping Not Applying

If customers are not seeing the free shipping option at checkout, check the following:

  1. Conditions: Ensure that the conditions for free shipping (like minimum order value) are correctly set up.
  2. Shipping Zones: Verify that free shipping is available in the relevant shipping zones.
  3. Cart Value: Confirm that the customer’s cart meets the requirements for free shipping.

Free Shipping Display Issues

If the free shipping message is not displaying correctly on your site:

  1. Theme Compatibility: Make sure your theme supports the changes you’re trying to make. Some themes may require different steps.
  2. Clear Cache: Sometimes changes don’t appear immediately. Clear your browser’s cache and check again.
  3. Check Code: If you added custom code, double-check it for errors that might prevent it from displaying correctly.


Offering and highlighting free shipping on your Shopify store can significantly boost your sales and improve customer satisfaction. By following this guide, you can easily set up free shipping rates, make sure your customers know about it, and promote it effectively through various channels. Remember to monitor the impact of your free shipping offer and adjust as necessary to maximize its benefits. Happy selling!