Imagine this…
A visitor lands on your Shopify store.
They browse products.
They even add items to cart.
Then… they leave.
No purchase. No email. No return.
This happens to 90–98% of visitors.
The biggest mistake?
Most store owners don’t capture and convert new subscribers properly.
The easiest solution?
👉 Send a welcome email with a discount code.
This single email can:
- Convert visitors into first-time buyers
- Build customer trust instantly
- Increase sales automatically
- Grow your email list fast
In this complete Shopify Email Marketing tutorial, you’ll learn step-by-step how to do it.
2️⃣ Quick Answer (Featured Snippet Section)
To send an email with a discount code in Shopify:
- Create a discount code in Shopify.
- Open Shopify Email.
- Create a new email campaign or automation.
- Insert the discount code in the email.
- Send it to new subscribers automatically.
Now let’s go step-by-step 👇
3️⃣ Beginner Friendly Guide (Step-By-Step)
Step 1 — Create a Discount Code in Shopify
Inside Shopify Admin:
- Go to Discounts
- Click Create Discount
- Choose Discount Code
- Set:
- Percentage or fixed discount
- Expiry date
- Minimum purchase (optional)
Example:
WELCOME10 → 10% OFF
💡 Pro Tip:
Welcome discounts between 10–15% convert best.
Step 2 — Open Shopify Email
Shopify already includes a built-in email marketing tool.
Go to:
Marketing → Create Campaign → Shopify Email
This tool allows you to:
- Send campaigns
- Create automations
- Design emails visually
No extra apps required.
Step 3 — Create Your Welcome Email
Choose template: Welcome New Subscriber
Your email should include:
✔ Friendly greeting
✔ Brand introduction
✔ Discount code
✔ Call-to-action button
Example structure:
Subject Line:
🎉 Welcome! Here’s 10% OFF Your First Order
Email Body:
- Thank them for joining
- Introduce brand story
- Share discount code
- Add shop button
Step 4 — Insert Discount Code in Email
Add a section:
“Use code WELCOME10 at checkout.”
Add CTA button:
👉 Shop Now
This email alone can generate daily sales automatically.
Step 5 — Automate the Email
Create automation:
Marketing → Automations → Welcome New Subscriber
Trigger:
When customer subscribes to email
Send email instantly or after 10 minutes.
Congrats 🎉
Your first Shopify email automation is live!
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4️⃣ Deep Educational Section (Mini Course)
Why Welcome Discount Emails Work So Well
Psychology behind it:
1. Reciprocity Principle
When you give value → people want to give back.
Discount = value.
2. Urgency Effect
Limited-time discount increases purchase speed.
3. First Purchase Barrier
Discount reduces risk for new customers.
Result:
Welcome emails have 50–70% open rate.
That’s HUGE.
Best Welcome Email Structure
Perfect Email Formula:
1️⃣ Hook
2️⃣ Brand Story
3️⃣ Social Proof
4️⃣ Discount Code
5️⃣ CTA Button
Example High-Converting Template
Subject:
Your 10% Discount Is Waiting 🎁
Body:
- Thank you message
- Brand mission
- Best products
- Discount code
- Shop button
How Often Should You Send Emails?
Email frequency guide:
Welcome email → instantly
Follow-up email → 2 days later
Reminder email → 4 days later
This creates a welcome sequence.
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5️⃣ Advanced Strategy Section
Now let’s go PRO level 🚀
Advanced Strategy #1 — Email Segmentation
Segment subscribers by:
- Location
- Purchase behavior
- Interests
Personalized emails = more sales.
Advanced Strategy #2 — A/B Test Subject Lines
Test:
Discount vs Free Shipping
Emoji vs No emoji
Short vs Long subject
This increases open rate by 20–40%.
Advanced Strategy #3 — Add Countdown Timer
Urgency = conversions.
Example:
“Discount expires in 24 hours”
Advanced Strategy #4 — Build Full Email Funnel
Best Shopify Email Funnel:
- Welcome discount
- Product education email
- Social proof email
- Urgency email
This turns subscribers into loyal customers.
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Common Mistakes to Avoid
❌ Too many emails
❌ No clear CTA
❌ Weak subject lines
❌ No automation
❌ Sending same email to everyone
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6️⃣ FAQ SECTION
1. Is Shopify Email free?
Yes, Shopify gives free emails every month based on your plan.
2. Do I need Mailchimp?
No. Shopify Email works perfectly for beginners.
3. What discount works best?
10–15% OFF or free shipping.
4. When should welcome email be sent?
Immediately after signup.
5. How long should email be?
Short and simple converts best.
6. Can I automate emails in Shopify?
Yes, using Shopify Automations.
7. What open rate is good?
30–40% is good. Welcome emails get 50%+.
8. Should I use emojis in subject lines?
Yes. They increase open rate.
9. Can I send follow-up emails?
Yes. Create a welcome sequence.
10. How many emails per week?
1–2 promotional emails per week.
11. Can email marketing increase Shopify sales?
Yes. Email generates one of the highest ROI.
12. Do I need coding?
No coding required.
STEP 5 — CONCLUSION
Sending an email with a discount code is one of the highest-ROI strategies for Shopify stores.
You learned:
✔ How to create discount codes
✔ How to send Shopify emails
✔ How to automate welcome emails
✔ Advanced strategies to boost conversions
Start today and turn subscribers into customers.
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