Your Shopify store is a reflection of your brand, and every detail matters—from your logo to the words on your buttons. While “View all” is a common default, it might not fit your store’s unique voice. Perhaps you want something more action-oriented like “Explore Collection,” more elegant like “Discover More,” or simply translated into another language.

Changing this text is a powerful yet often overlooked customization that can enhance user experience and strengthen brand consistency. This comprehensive guide will walk you through exactly how to change the “View all” button text in Shopify, whether you’re comfortable editing code or prefer a no-code solution. Let’s dive in and tailor your store to perfection.

Why Customizing Your ‘View All’ Button Matters

Before we get into the “how,” let’s briefly discuss the “why.” This small change can have a significant impact:

• Brand Voice: Consistent language across your site reinforces your brand’s personality. A playful brand might use “See Everything!” while a luxury brand might prefer “Browse the Collection.”
• Clarity & UX: “View all” can be vague. Changing it to something like “See All Products” or “Show Entire Collection” can be clearer for customers, improving navigation and reducing confusion.
• Conversion Rates: More descriptive or compelling button text can gently encourage customers to explore deeper into your collections, increasing engagement and the potential for sales.
• Multilingual Stores: If your store serves multiple countries, translating this button is essential for a seamless experience for all users.

How to Change ‘View All’ Text: Editing Your Theme Code (The Standard Method)

The most common way to change the “View all” text is by editing your theme’s Liquid code. Don’t be intimidated! Shopify’s theme editor makes this process relatively straightforward, even for beginners. We’ll break it down step-by-step.

Step 1: Locate the Correct Code File

First, you need to find the file that controls the section where the “View all” button appears. This is most often within a collection list or a featured collection section.

1. From your Shopify admin, go to Online Store > Themes.
2. Find your current theme and click Actions > Edit code.
3. You are now in the theme code editor. The file you need could be in a few places. The most likely locations are:
   • Sections/ directory: Look for files like collection-list.liquid or featured-collection.liquid.
   • Snippets/ directory: Look for a file like card-collection.liquid (common in Dawn and newer OS 2.0 themes).
4. Use the search bar in the code editor. Search for the phrase View all or view_all (with an underscore). This is the fastest way to pinpoint the exact file.

Step 2: Understand and Edit the Liquid Translation Filter

Once you’ve found the file, you’ll likely see a line of code that looks something like this:

Example 1 (Common in older themes):

liquid

<a href="{{ collection.url }}" class="button">View all</a>

In this case, you can simply replace the text View all with your new text, like so:

liquid

<a href="{{ collection.url }}" class="button">Explore the Full Collection</a>

Example 2 (Common in newer themes like Dawn):
Newer themes use Shopify’s translation filters to make themes easier to localize. You’ll see code like this:

liquid

<a href="{{ collection.url }}" class="button">{{ 'collection.view_all' | t }}</a>

The | t is a translation filter. To change this text, you do not edit this line directly. Instead, you need to edit the theme’s translation file.

1. In the code editor, navigate to the Locales directory and open the file that corresponds to your store’s primary language (usually en.default.json for English).
2. Press Ctrl + F (or Cmd + F on Mac) to search for view_all.
3. You will find a line of code within the JSON object that looks like this:json”collection”: { “view_all”: “View all” }
4. Change the value "View all" to your desired text, for example:json”collection”: { “view_all”: “See Everything” }
5. Crucially Important: Ensure the syntax is correct. Keep the text inside the quotation marks and don’t forget the comma (,) at the end of the line if it’s not the last item in the list. Incorrect JSON syntax will cause an error.

Step 3: Save and Review

After making your changes, click Save in the top-right corner of the code editor. Then, navigate to your live store and refresh the page where the “View all” button appears (e.g., your homepage). You should now see your new text in place!

Pro Tip: Always duplicate your theme and work on the duplicate before making any code changes. This allows you to test without affecting your live store.

Best Practices for Your New Button Text

What should you change it to? Here are some best practices to guide your choice:

• Keep it Clear and Concise: The text should immediately communicate what will happen when the button is clicked. “View All Products” is better than just “Products.”
• Match Your Brand Tone: Is your brand formal, friendly, or quirky? Let the button text reflect that. “Discover the Collection” sounds different from “Let’s See It All!”
• Use Action-Oriented Language: Verbs encourage clicks. Start with words like “Explore,” “Discover,” “See,” “Show,” “Browse.”
• Maintain Visual Hierarchy: Ensure your new text isn’t too long that it breaks the button’s design on mobile or desktop views.
• Test It: Use Shopify’s built-in analytics or a tool like Google Analytics to see if the click-through rate on these buttons changes after your edit.

No-Code Solution: Using a Shopify App

If you’re not comfortable editing theme code, several apps can help you manage translations and text changes without touching a single line of code.

Recommended App: GTranslate

While primarily known for full-site translation, GTranslate is excellent for finding and changing specific pieces of text like the “View all” button. It provides an interface to overwrite translations, which effectively changes the text for all users.

1. Install an app like GTranslate or a similar language/translation editor from the Shopify App Store.
2. These apps typically have a section where you can see all the translatable text in your theme.
3. Search for “view all” and simply enter your new preferred text in the corresponding field.
4. The app will handle the code injection for you, making the change live without any manual coding.

This method is less “pure” than editing the theme code directly but is a perfect, safe solution for store owners who want a hands-off approach.

Troubleshooting Common Issues

• The change didn’t work: Did you save the file? Did you clear your browser’s cache and refresh the page? If you edited the JSON file, did you use correct syntax (e.g., quotation marks, commas)?
• I can’t find the text: The “View all” text might be dynamic. Use the search function in the code editor diligently. Try searching for view_all, view.all, or just view all.
• The button disappeared: This usually means there was a syntax error in the JSON file. Go back, check your commas and brackets, and ensure there are no missing quotation marks. Revert to the previous code if necessary.

Conclusion: Small Change, Big Impact

Changing the “View all” button text in Shopify is a perfect example of a minor customization that contributes to a majorly polished and on-brand customer experience. Whether you choose the hands-on method of editing your theme’s code or the simplicity of a dedicated app, the process is well within your reach.

By taking control of these small details, you move from simply using a template to truly crafting a unique online store that resonates with your audience. So, take five minutes, log into your Shopify admin, and make that button yours

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