Digital Marketing Archives - The Undevineable Part of Business

Category: Digital Marketing

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. -Wikipedia

Every month 100k – 1m people search about marketing in Google. This is just a simple indication of the importance of marketing.

Types of digital marketing we should consider for our eCommerce business.

  • Content Marketing. …
  • Search Engine Optimization (SEO) …
  • Search Engine Marketing (SEM) …
  • Social Media Marketing (SMM) …
  • Pay-Per-Click Advertising (PPC) …
  • Affiliate Marketing. …
  • Email Marketing. …
  • Instant Messaging Marketing.
  • Radio Advertising
  • Television Advertising

So we will use the best method for your business after analyzing the strategy. Because all the methods are not so effective for all businesses. So we should use the methods depends on product types, location, customer behavior.

Why Digital Marketing is Important for eCommerce Business?

Only online marketing has the power to reach an enormous audience in a way that is both cost-effective and measurable. So If you want to want to start eCommerce business then you can not ignore it. Rather it’s an undefinable part of online business.

Do you think to reach any targeted people with your product in any location with $100 by traditional marketing methods? Of Course No.

But using online marketing reaches more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.

So in this category, we will share all about digital marketing for your eCommerce business.

Let start learn from here.


Best eCommerce Marketing Tools for Online Business to Grow Faster

Marketing is the promotion of business products or services to a target audience to make sales and build brands. When you are thinking of starting an e-commerce business or want to do an established business, the right tools are a necessary first step.

Combined with a winning marketing strategy, the right tools can help you keep up with your competition and grow your business faster.

E-commerce has gained popularity in recent years, and this trend will not diminish any time soon. so the following e-commerce best marketing tools are very important for you to know.

Best eCommerce Marketing Tools List

SEMRush: Describes itself as an all-in-one marketing tool and is an eminent way to run every aspect of a marketing campaign. With SEMRush, you can track your analytics, monitor your social media channels, and improve your site’s SEO.

You start by analyzing your content and liken it to your competitor. You can discover new keywords, uncover new competitors, and research keywords. You can monitor your site traffic, qualify for leadership, and identify new business opportunities.

Also, you can monitor your social media campaigns using Social Media Tracker and schedule all your social media posts on SEMRush and determine which content is performing best.

Improvely: Helps you track how well customers are converting to your site. The software monitors your website to pay for organic traffic, social media, SEO, and advertising. It helps you identify which marketing channels are working best so you can invest in the strategies you are working on.

Create better customer profiles and track customers who come to your site repeatedly. With improvement, you can identify your best customers and learn the lifetime value of each customer

Mailchimp: If you are a run a business, you need to have a way to communicate with your customers. Mailchimp is one of the best platforms to do this

MailChimp is a leader in email marketing and one of the easiest and most affordable ways to get started. Your account is free for 2,000 subscribers, and you can split the basic audience.

With Mailchimp, you can automate your marketing campaigns to encourage more customers to shop. For example, you can set up automatic reminders for visitors who leave your store without shopping or leave their car.

 Ahrefs: This is an all-in-one SEO tool that makes it easy to do keyword research, analyze competitors, and optimize your website. Also, you don’t need to have special knowledge about SEO to use it effectively.

When you start, Ahrefs will crawl your website and identify any SEO issues that need to be resolved. You can also discover the best-performing content in your niche and identify link-building opportunities.

Ahrefs also provides detailed tutorials, so you will have the information you need to start using the software effectively from scratch.

Canva: Every online business needs a way to create dazzling graphics, so you should test your canvas. Canvas is a graphic design tool that is great for people of all design skill levels.

You can use canvas to create social media posts, logos, and marketing newsletters. Canvas provides free templates, as well as stock photos, filters, stickers, icons, and shapes. You can start for free and upgrade the service as your business grows.

Also, you can monitor your social media campaigns using Social Media Tracker and schedule all your social media posts on SEMRush and determine which content is performing best.

 Google Analytics: Google Analytics is a free analytics tool that can help you better understand the behavior of your website visitors. With Google Analytics, you can track how visitors find your site and how they interact with your virtual store.

You can use it to get real-time insights into your audience. Also, the dashboard shows you important trends and potential areas for improvement.

Zapier: One of the biggest problems many businesses have is that they use a variety of tools that don’t work together. For instance, if someone subscribes to your live webinar, how do you add that person to your email marketing sent as well?

With Zapier, you can move information between your webpage and third-party software seamlessly. Zapier creates a trigger flow, called “zaps” so that the information is provided automatically.

And once your automation is set up, you’ll be able to work more efficiently and focus on the tasks that will really move the needle in your business.

Leadpages: Leadpage, you can create high-quality landing pages, sales pages, pop-ups, and alert bars. It’s easy to get started, and Leadpages offers dozens of primed, mobile-responsive templates.

Leadpages lets you track how well your content is performing. You can conduct A and B partition testing and track real-time data to monitor how well a page is performing. Leadpages are seamlessly integrated with more than 1,000 applications and tools.

AdEspresso: This allows you to create, manage, and monitor ad campaigns across multiple platforms. For example, you can track the results of your ads on Facebook, Instagram, and Google. This will prevent you from constantly moving from one platform to another.

With AdEspresso, you can decide how much you want to get when you analyze your ad campaign data. You can customize your main graph so that you track only the most relevant data.

Also, your campaign dashboard will provide effective insights on how well your campaigns are performing so you can improve your ads.

Google Ads: Many businesses start by trying to capture as much organic traffic as possible, but at times, you may want to invest in paid advertising. One of the best ways to promote your business online is through Google advertising.

With Google ads, you target specific audiences based on their population or keywords. So, when a consumer is searching for a specific keyword, your product or service will appear in their search results.

Advertising can be expensive, but it’s one of the fastest ways to drive back targeted traffic to your website.

WooCommerce: If you’re not interested in a plug-and-play e-commerce option like Shopify, WooCommerce might be a good choice for you. WooCommerce is a plugin that adds eCommerce functionality to your existing WordPress webpage, thus saving you from having to completely reedify your webpage.

The tool is fully customizable and integrated with popular payment processors like Stripe and Square. The plugin is free to install, but you may have to pay for additional customization.

This is a great time to become an e-commerce business. Finding the right marketing tools to run your business can increase your revenue and retain more value for your customers and leads.

Shopify: A great option for both new and established business owners. You can set up your online store without any coding using a template from Shopify.

Each Shopify theme is optimized for mobile and allows the platform to integrate with social sales and third-party marketplaces. You can use Shopify point-of-sale software for personal sales.

But the best thing about Shopify is that it is strong enough to grow with your business. The company offers three price plans, so it can work for you regardless of the stage of your business

Email marketing. The right email marketing service will help you build relationships with your audience even after they leave your website. You can generate an automated marketing alternation to let customers know about new products or upcoming sales.

EditorX: Creates responsive business websites. Take a look from concept to production with sophisticated fluid design and powerful business solutions.

CrazyEgg: He e-tool can access the heatmap of your website, indicating where people have spent the most time and where no one is going. You can see which components are working best and which are not so you can minimize the damage of a failed campaign.

CrazyEgg also ensures that your call-to-action buttons are visible and working. How well is your email campaign doing? Have your ad campaign visitors clicked on something or purchased a product? Using CrazyEgg to explore this will save you a lot of money on a marketing campaign and a lot of time and effort.

Facebook Ads: If you’ve recently scrolled through your newsfeed, you’ve probably seen ads that interest you. This is an advantage of Facebook. Businesses can promote ads to select visitors based on browsing history and search.

Dynamic ads features allow businesses to upload their entire catalog to Facebook so you can hyper-target ads based on past purchases and user data. You will see more people interested in your product based on your previous customers.

Hotjar: This tool lets you measure user behavior. It goes into detail about what users want, what they like, and is not based on clicks, taps, and scrolls on your website. Identify when your customers are leaving the site through the conversion funnel. Look for problems and fix them before you lose more customers.

Customer feedback is important. Holzer helps by providing surveys and votes so you can gather real-time feedback about the customer experience on your site.

Last word: Ecommerce marketing is on the rise and it’s here to stay. Technology is also moving forward. This means that there are many marketing automation tools for eCommerce businesses that can help you increase profits and brand value.

Add the customer service tools for an eCommerce business to the mix and all you have to do is find out the perfect match.

Shopify Expert
Shopify Expert

Latest Video Trends You Should Know for Marketing

Video has become one of the most popular types of content around the web. 86% of businesses use video as a marketing tool. This was 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016.

Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.

Now’s the digital age, customers are watching more and more videos. To ensure you reach your target audience as much as possible, video marketing must have a place in your online marketing strategy.

But just making video after video is not enough. You also need to understand what video marketing is, how, and why, including knowing the current video trends.

According to a recent, about 5 % of businesses in 2021 have used video marketing in one way. This is an increase of 2 percentage points compared to 2017, just four years ago, during which time only 1 percent of businesses used video for marketing.

Of the businesses that use video marketing in 2021, almost all (percent) say they plan to continue.

That’s not all. More than nine out of ten (two percent) consider this to be an “important” part of their overall marketing strategy, a testament to the effectiveness of video.

If you are thought to dive into the latest video marketing trends you need to know what marketers are making videos for. Currently, the top video trends include explanatory videos, which make up about four (percent2 percent) marketers, presentation videos (percent), testimonial videos (percent), and sales videos and video ads (two percent each).

Video Marketing Trends Keep Investing in Video Marketing

So much so that nine out of ten (89 percent) video marketers agree that videos give a good return on their investment 

In fact, 80 percent of them say direct sales have increased as a result of their video marketing efforts, and 83 percent say they are getting more leads. In addition, video marketing has helped more than 80 percent of marketers increase website traffic, time spent on their websites, and users to understand their products or services.

Given these impressive statistics, it is not surprising that a large majority (95 percent) of video marketers plan to maintain or increase their investment in video marketing in the future.

Video Advertising Growth

If more evidence of video marketing growth is needed in 2021, let’s take a look at some digital video advertising spending statistics.

In 20-21, video advertising in the United States cost 9 10.95 billion. It is expected to grow by 1 percent. 11.2 billion in 2021

The growth of video advertising is also showing no signs of stopping. This number is expected to continue to grow over the next few years and reach .6 12.66 billion by 2024. In other words, in the eight years from 2018 to 2025, brand spending on video advertising in the United States will increase massively by 41.9 percent.

This means that the competition for video ad space will be fierce. If you want to preceptor do it and stay ahead of others, you need to dive into the latest video marketing trends right now.

Here is the latest Video Trends that you need to know for your business. Take proper action on marketing based on Video Trends

  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
  • 6 out of 10 people would rather watch online videos than television. (Google)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
  • 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
  • A Facebook executive predicted that their platform would be all video and no text by 2021. (Quartz)
  • YouTube is the second most popular website after Google. (Alexa)
  • Users view more than 1 billion hours of video each day on YouTube. (YouTube)
  • 59% of executives say they would rather watch a video than read text. (Wordstream)
  • 75% of all video plays are on mobile devices. (eMarketer)
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
  • 92% of users watching video on mobile will share it with others. (Wordstream)
  • One million minutes of video crosses the internet every second. (Cisco)

Check Our Services

Add custom fields in Mailchimp form list in an easy way- Video Tutorial

By default, when you create a new Mailchimp list, three contact data fields are added; email address, first name, and last name. In this tutorial, you will learn, How to Add custom fields in Mailchimp form list in an easy way

The fast and easy way to add a Mailchimp custom field

  1. Login to Mailchimp and click Lists (near the top of the page).
  2. Click the list name to which you require a new field.
  3. Click Settings then List fields and *|MERGE|* tags.
  4. Scroll to the bottom of the page and click Add A Field.
  5. Select the type of field you require.

Hippo Video – Whole life cycle of a video taken care.

Video is your biggest opportunity in the eCommerce Industry. Hippo Video is a Personalized Video Distribution Platform that helps you easily create personalized videos and distribute them through multiple channels. In this tutorial, I am going to share about Hippo Video and the reasons you should use it.

Video Marketing Statistics

  1. 85% of marketers say that video is an effective way to get attention online.  (Animoto)
  2. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
  3. Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
  4. 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
  5. Over 70% of viewers say YouTube makes them aware of new brands. (YouTube)
  6. 93% of brands got a new customer because of a video on social media. (Animoto)
  7. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)

About Hippo Video

Create and record videos with the touch of a button. You can seamlessly add a screen capture, webcam recording or any audio. With quick editing tools you can trim clips, cut, crop, add text or annotate any part of the video from anywhere. Additional professional edit tools all you to add unlimited tracks. Background music, voice over, adjust clip settings and markup. You can add an intro or end credits without issues.

Trusted by 5000+ Businesses around the World

Once you have a video you are ready to show off, we allow you to export your video to your Gdrive, Youtube, Vimeo and Google classroom. All videos are embedded for you to share your production to your website or social media account. All videos will adapt to any size screen. And when your not ready to share your video with the world, we allow you to share your video with password protection. This gives you the option to control who can have access to your video. You can also set an expiry date for the shared link.

At any point you can see how many viewers have watched your video with real time engagement graphs. You can see how your video is driving engagement with your users and which videos are providing the most value to your business.

With Hippo Video, you can host your videos in the cloud with high secured infrastructure. We allow you to set privacy and passwords to all of your videos. We also provide you a link to share to allow guest recordings with ease. This way they can be included in the ways you want them to be without having to sign up for their own account.

Hippo Video is the perfect tool to complete your videos from start to finish and allow you to add value to your business.

Shopify Expert
Shopify Expert

CommentSold makes selling on social media easy.

CommentSold makes selling on social media easy. It allows you to schedule your posts for Facebook so your merchandise will post while you are busy doing something else. Schedule a post to tell your customers when you are going live. CommentSold also works with the messenger to send automated messages to update a customer on the status of their order.

It’s an easy-to-use inventory management system that tracks your inventory from the time you purchase it to the moment it arrives at your customer’s door. Also, allow you to bulk print shipping labels to simplify the process. It helps you repost unsold inventory to help sell faster and for those items which are out of stock, CommentSold has waitlist customers can sign up on to order when you get more in. We also give you fulfillment metrics so you know exactly what to order.

Then when it comes to invoicing, It makes that easy to. Customers will get a confirmation email the second they comment sold. They also provide coupon codes to aid in marketing. You can process refunds and returns without even leaving the CommentSold platform.  For you and your customer’s security, payments are easily processed through Stripe and PayPal for safe checkout.

Whether you are on the go with your smartphone, in the office on your desktop, or laying in bed on your tablet, CommentSold works on all devices seamlessly. We also allow you to add employees and delegate their access so you can get help from staff. Then when it is all said and done we provide you with access to run any reports needed. We allow you to add personal notes to customer accounts, find out which customers order the most of what items and track the total dollars spent and returned per customer.

Shopify Expert
Shopify Expert