Digital Marketing Archives - The Undevineable Part of Business

Category: Digital Marketing

Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums. -Wikipedia

Every month 100k – 1m people search about marketing in Google. This is just a simple indication of the importance of marketing.

Types of digital marketing we should consider for our eCommerce business.

  • Content Marketing. …
  • Search Engine Optimization (SEO) …
  • Search Engine Marketing (SEM) …
  • Social Media Marketing (SMM) …
  • Pay-Per-Click Advertising (PPC) …
  • Affiliate Marketing. …
  • Email Marketing. …
  • Instant Messaging Marketing.
  • Radio Advertising
  • Television Advertising

So we will use the best method for your business after analyzing the strategy. Because all the methods are not so effective for all businesses. So we should use the methods depends on product types, location, customer behavior.

Why Digital Marketing is Important for eCommerce Business?

Only online marketing has the power to reach an enormous audience in a way that is both cost-effective and measurable. So If you want to want to start eCommerce business then you can not ignore it. Rather it’s an undefinable part of online business.

Do you think to reach any targeted people with your product in any location with $100 by traditional marketing methods? Of Course No.

But using online marketing reaches more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.

So in this category, we will share all about digital marketing for your eCommerce business.

Let start learn from here.

 

Add custom fields in Mailchimp form list in an easy way- Video Tutorial

By default, when you create a new Mailchimp list, three contact data fields are added; email address, first name, and last name. In this tutorial, you will learn, How to Add custom fields in Mailchimp form list in an easy way

The fast and easy way to add a Mailchimp custom field

  1. Login to Mailchimp and click Lists (near the top of the page).
  2. Click the list name to which you require a new field.
  3. Click Settings then List fields and *|MERGE|* tags.
  4. Scroll to the bottom of the page and click Add A Field.
  5. Select the type of field you require.

Hippo Video – Whole life cycle of a video taken care.

Video is your biggest opportunity in the eCommerce Industry. Hippo Video is a Personalized Video Distribution Platform that helps you easily create personalized videos and distribute them through multiple channels. In this tutorial, I am going to share about Hippo Video and the reasons you should use it.

Video Marketing Statistics

  1. 85% of marketers say that video is an effective way to get attention online.  (Animoto)
  2. Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
  3. Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
  4. 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
  5. Over 70% of viewers say YouTube makes them aware of new brands. (YouTube)
  6. 93% of brands got a new customer because of a video on social media. (Animoto)
  7. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)

About Hippo Video

Create and record videos with the touch of a button. You can seamlessly add a screen capture, webcam recording or any audio. With quick editing tools you can trim clips, cut, crop, add text or annotate any part of the video from anywhere. Additional professional edit tools all you to add unlimited tracks. Background music, voice over, adjust clip settings and markup. You can add an intro or end credits without issues.

Trusted by 5000+ Businesses around the World

Once you have a video you are ready to show off, we allow you to export your video to your Gdrive, Youtube, Vimeo and Google classroom. All videos are embedded for you to share your production to your website or social media account. All videos will adapt to any size screen. And when your not ready to share your video with the world, we allow you to share your video with password protection. This gives you the option to control who can have access to your video. You can also set an expiry date for the shared link.

At any point you can see how many viewers have watched your video with real time engagement graphs. You can see how your video is driving engagement with your users and which videos are providing the most value to your business.

With Hippo Video, you can host your videos in the cloud with high secured infrastructure. We allow you to set privacy and passwords to all of your videos. We also provide you a link to share to allow guest recordings with ease. This way they can be included in the ways you want them to be without having to sign up for their own account.

Hippo Video is the perfect tool to complete your videos from start to finish and allow you to add value to your business.

Shopify Expert
Shopify Expert

CommentSold makes selling on social media easy.

CommentSold makes selling on social media easy. It allows you to schedule your posts for Facebook so your merchandise will post while you are busy doing something else. Schedule a post to tell your customers when you are going live. CommentSold also works with the messenger to send automated messages to update a customer on the status of their order.

It’s an easy-to-use inventory management system that tracks your inventory from the time you purchase it to the moment it arrives at your customer’s door. Also, allow you to bulk print shipping labels to simplify the process. It helps you repost unsold inventory to help sell faster and for those items which are out of stock, CommentSold has waitlist customers can sign up on to order when you get more in. We also give you fulfillment metrics so you know exactly what to order.

Then when it comes to invoicing, It makes that easy to. Customers will get a confirmation email the second they comment sold. They also provide coupon codes to aid in marketing. You can process refunds and returns without even leaving the CommentSold platform.  For you and your customer’s security, payments are easily processed through Stripe and PayPal for safe checkout.

Whether you are on the go with your smartphone, in the office on your desktop, or laying in bed on your tablet, CommentSold works on all devices seamlessly. We also allow you to add employees and delegate their access so you can get help from staff. Then when it is all said and done we provide you with access to run any reports needed. We allow you to add personal notes to customer accounts, find out which customers order the most of what items and track the total dollars spent and returned per customer.

Shopify Expert
Shopify Expert

SEO Friendly Hosting – All You Need To Know About

As SEO professionals, we have no shortage of things to worry about.

There are the old standbys: linkscontent creationsitemaps, and robots.txt files.

And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index.

Amidst the noise, one factor often goes overlooked, even though it can impact your site’s uptime and your page speed – both of which are essential elements for maintaining positive organic performance.

I’m talking about web hosting, folks.

The web host you choose determines the overall consistency of the site experience you offer organic visitors (and all visitors, for that matter).

If you want to prevent server errors and page timeouts – and stop users from bouncing back to Google – you need a solid web host you can rely on.

Ultimately, you want a web host that supports your organic efforts, rather than impeding them. Let’s look at five key features that define an SEO-friendly web hosting company.

1. High Uptime Guarantee

Your host’s uptime guarantee is arguably the most important factor in whether they’re SEO-friendly.

Uptime refers to the percentage of the time your site is online and accessible. The higher your uptime, the less likely visitors will visit your site only to discover it’s down, sending them back to the search engines and potentially risking your rankings in the process.

Better, more reliable hosts offer higher uptime guarantees.

For best results, choose a host with at least 99.9 percent uptime guarantee (or higher, if you can get it). That translates to roughly 1.44 minutes of downtime a day and 8.8 hours per year. Not bad.

However, be wary of any host that claims 100 percent uptime. There’s always going to be some downtime. The key is to keep it as short as possible. That way, it won’t affect your SEO performance.

2. Server Location

While uptime refers to your site content being accessible to users, your server location may dictate how quickly it’s accessible to them.

If you’re on a shared, VPS, or dedicated server hosting plan, your site lives on a physical server in a data center somewhere (as opposed to cloud hosting, where your data is housed in the cloud).

Ideally, you want that data center located as close as possible to the majority of your site visitors. The farther away your server is, the longer it can take for your site to load.

Server location can also look fishy to search engines, which may affect your SEO. If you operate in one country but use a host located halfway around the world, there may be something nefarious going on

It goes without saying that servers themselves should also be fast, and that the host should further boost performance through a Content Delivery Network (CDN).

3. Multiple Options

We all like options. You should enjoy them with your web hosting, too.

Beyond hosting itself, many hosting companies offer optional value-adds that can upgrade your site. Here are some of the SEO-friendly ones you’ll want to see:

  • Automatic backups: If something ever goes wrong, you want a site backup you can quickly restore from. See if your host offers automatic backups for free or for an added cost.
  • SSLHTTPS has been a ranking factor for years now. If you haven’t already transitioned to a secure site, you need to get your act together. Make sure your host supports SSL. Some even include them for free with your hosting package.
  • Multiple hosting plans: As your site grows, your hosting needs are likely to change (this is a good thing!). Eventually, your traffic numbers may be big enough to warrant switching to your own dedicated server. This transition will be easier (and cheaper) if you don’t have to switch hosting providers at the same time.

4. Good Reviews

Alright, let’s say you’re actually using this list to compare hosts. By this point, you’ve read through their hosting features, and it appears they’re checking off all the right things.

Now it’s time to validate that the marketing claims are true. Before you sign up with a host, take a few minutes to read their online reviews.

A caveat: The hosting space tends to attract more unhappy reviews than most.

If a barista messes up your coffee, you’re unlikely to be bothered enough to write a scathing review for the cafe on Yelp.

But if your site goes down, even for a moment, or even if you were at fault (as can happen if you choose an inappropriate hosting plan for your traffic needs), you are going to be extremely angry with your host and tweet, post, and blog about it loudly and vociferously.

Unfortunately, that’s just the nature of the business.

Having said that, you can still gather a lot of valuable information from reviews. Look for hosts that appear again and again on Top Web Hosts lists, and read the reviews to verify that the hosting plan you’re considering is likely to give you what you need.

You won’t have trouble finding these lists. A quick Google search for [best web hosting] delivered a slew of results from PCMag, CNET, and more:

best-web-hosting-services-search-results

5. Responsive Support Team

While you’re reading through the reviews, pay special attention to how people talk about their support.

In the unlikely event that your site does go down, you want to be able to fix it immediately. Most often, that will involve speaking to a support person.

A good host will offer 24/7 support for free. Verify the operating hours of your potential host’s support team, and see how exactly you’ll be able to get in touch with them. Is there a phone number, live chat, or email?

Check out their social profiles, too. Web hosts who care about helping their customers tend to make customer support widely available on social media, perhaps even via dedicated support Twitter accounts.

Here’s an example from Squarespace:

squarespace-help-twitter-profile-screenshot

Bonus: Easy-to-Use CMS

This one’s not exactly related to hosting, but it’s important nonetheless. Being able to easily create outstanding content is key for your SEO success. You know that.

So, you want a host that integrates with a CMS you’re either already familiar with or you can easily learn. Otherwise, you’re just making things hard on yourself!

Fortunately, most hosts today offer their own drag-and-drop content creation tools. Many also integrate with WordPress and other popular content management systems.

What Defines an SEO-Friendly Web Host?

Good, reliable web hosting is one of those things that runs in the background without you ever having to think about it. That, in essence, is an SEO-friendly web host.

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author

Google My Business influence in online shopping.

Google My Business is formally known as GMB is a free online tool created by Google. Using GMB, you can present your business smartly at the customer. By creating an account in Google My Business you can add your business name, logo, photos, phone numbers, website address, location, and opening hours.

Overall you can manage how your business appears on Google Search and Maps. It helps you to learn more about your customer and business. For Example: from where customer coming from which device and for what.

In this post, I will go over How Google My Business influence in online shopping.

Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. (Google)

Here are a few statistics that clearly describe why Google My Business important for local eCommerce Business

Google My Business is particularly useful to small businesses because:

  • 4 out of 5 customers use search engines to find local information/businesses/services.
  • 70% of customers visit a store to make a purchase after an online search.
  • 85% of people trust online reviews as much as personal recommendations.

 

It’s not easy for new eCommerce Business to come on the first page in search engine. So you have to do try in all way to present your business at your customer with meaning full details that describe everything of your business and services what your customer.

Google My Business can be the solution new business, especially for local business.

 

What Features are Provided to influence in online shopping.?

Business Website –Building a website is not a quick and cheap cost but Without a website, you can not think eCommerce Business. But the good news is that Google My Business gives yous free website builder. You can create a free website without any coding skills for the initial start. GMB website builder pulls all the information from your Business Profile to auto-generate a website.

There has specific ready website template design. You can choose anyone which is best suited to your business. It’s super easy to add photos and create updates to customize your website.

Accessible Dashboard – You to view useful information for your business from Google My Business dashboard. Like online performance, customer photos, customer reviews, company updates, and a variety of helpful insights

Insights – Google My Business insights is an awesome tool for a new business to know deeply everything about customers.

– How customers are using Search and Maps to find your listing or businesses providing your services/products.

-How many clicked through to your website, where they are located, whether they called your business and more. (For more on Insights see Google’s About Insights)

Google My Business Posts – While these updates are called “posts” they are not actually Social Media updates. These posts are visible on your Google My Business listing during a search and on the Google My Business website. The posts are a great way to showcase your business at the exact time someone is searching for your business online.

Customer Communication – Google My Business now provides a great way for customers to connect with your business. Customers viewing your listing now can call, message, or leave a review. Providing more ways for people to find you and reach you so you can do more business.

Keep an Eye on Your Competitors – You can also see what your competitors are posting and see who is in direct competition for searches in your area. Allowing you to re-strategize your campaign to put your business ahead of your opponents. (This means YOUR posts are showing up on their listing too.)

How to Verify Your Google My Business Listing

You need to verify your business on Google once the listing has been created in order to manage its information and have it prioritized in search and on local maps. This helps Google ensure that you’re the actual owner of the business you’re claiming.

Immediately after you originally claim your listing, you’ll be asked to verify your business. The Google business verification process is pretty simple and plenty fast.

Verification options include:

  • Verify by mail, which includes receiving a postcard sent by mail that contains a code you can enter online for confirmation.
  • Verify by phone, in which Google will call the business phone number listed and give you a code to enter online.
  • Verify by email, which is only available for select businesses and allows you to receive the verification code via a business email.

Businesses who have already registered their website in the Search Console may be able to instantly verify their listings. This is not available for all industries, however.

Google My Business Apps
Google My Business Apps

Google My Business App

Google My Business is also an available in-app form for both iOS and Android.

You can use the app to:

  • Update your business hours, location, contact information, and description
  • Post statuses and pictures
  • View search insights

You cannot use the app to:

  • Delete your business listing
  • Change its settings
  • Give ownership of the listing to another user

Conclusion

Google My Business is an excellent opportunity for brands to put themselves on the map – literally. If you’ve wondered whether to take advantage of Google’s local listings and business features, go ahead and sign up. It doesn’t take much time to sign up, verify the listing, and optimize it for success, getting you a little closer to connecting with more members of your target audience.