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Category: eCommerce Security

Ecommerce has changed the way consumers shop. No longer does the traditional brick-and-mortar store reign supreme. Instead, online stores, by offering shopping convenience all day and all night every single day of the year, lure customers to their sites from all over the world. And as eCommerce sales continue to swell, the necessity of better eCommerce security grows more urgent.

Ecommerce security refers to the measures taken to protect your business and your customers against cyber threats.

INFOGRAPHIC] The 2021 Global Ecommerce Security Report

INFOGRAPHIC] The 2021 Global Ecommerce Security Report, source: Webscale

Ecommerce Security: 10 Tips for Your Online Store

Ecommerce has changed the way consumers shop. No longer does the traditional brick-and-mortar store reign supreme. Instead, online stores, by offering shopping convenience all day and all night every single day of the year, lure customers to their sites from all over the world. And as ecommerce sales continue to swell, the necessity of better ecommerce security grows more urgent.

There Is a Growing Demand for Ecommerce

According to reports from Statista, ecommerce sales are expected to reach $4.5 trillion by 2021. Moreover, retail commerce sales across the Asia-Pacific region are set to be greater than those in the rest of the world by 2023.

There are many reasons why this is so. For example, with an ecommerce store you can reach a global audience, even if your marketing budget is limited. Additionally, ecommerce stores don’t have the overhead expenses their brick-and-mortar counterparts have. Therefore, an entrepreneur can start an ecommerce business with only a small investment.

As a result, buyers can enjoy easily exploring millions of products on their phones and other devices.

Let’s not forget that ecommerce provides plenty of opportunities for landbased businesses as well, however. Both small and midsize businesses can boost their sales prospects by adding an ecommerce aspect to their portfolios.

However, every ecommerce site is vulnerable to security breaches and cyberattacks. Hackers lie in wait, eager to steal sensitive information. Therefore, while store design, functionality, and shopping convenience are important, online stores of all stripes need to prioritize ecommerce security features.

RELATED ARTICLE: WHICH CYBER SECURITY PROCESS IS RIGHT FOR YOUR BUSINESS?

Below are some important security tips for your ecommerce site:

1. Choose the Right Ecommerce Platform

Many ecommerce store owners establish their stores on platforms such as Magento and Shopify. This is not surprising, since these platforms offer excellent ecommerce security features.

Among your top considerations while selecting an ecommerce platform must be robust functionality, convenience, and security. Once these aspects are handled, you will be able to focus on your core business.

Ecommerce platforms such as Shopify may have the best ecommerce security features. However, even if you choose this platform for your site, you will still need to remain aware of other security measures and take action as necessary.

Rest assured, however, that most ecommerce platforms have secure payment gateways and convenient shipping methods, as well as high-level security features such as automatic security updates.

2. Switch to HTTPS for Better Ecommerce Security

Your ecommerce site must have an SSL certificate. When you do, your site’s URL will begin with HTTPS instead of HTTP. An SSL certificate provides protocols that encrypt sensitive information such as customers’ credit card information, user names, and passwords.

HTTPS represents the standard for ensuring security of ecommerce websites and other sites that deal with sensitive information. In fact, Google ranks sites with the HTTPS designation higher than web pages that lack it.

For example, SSL certificates such as Comodo PositiveSSL Wildcard enable you to secure multiple sub domains at affordable prices and easy installation. Moreover, enrollment provides a 256-bit SSL encryption.

3. Set up Strong Password Rules

In order to safeguard your website’s security and ensure customer information is safe from intruders, set up rules for strong customer passwords. For example, require the use of mixed cases, numbers, and special characters.

You might even want to offer your customers a two-factor authentication system to ensure greater ecommerce security.

4. Have a Data Backup Plan

Every ecommerce website must have a robust data recovery plan. Such a plan will necessarily include regular data backups. An effective plan can help to prevent the loss of vital data related to your business and your customers.

Therefore, be sure to discuss data recovery plans with your host provider. In this way, you will know what you need to do whenever you have a server failure. This is essential for maintaining security for your ecommerce site

5. Use Security Plug-ins for Better Ecommerce Security

It may be helpful to use plugins to add additional layers of security to your ecommerce site.

For example, Wordfence Security is a plugin that integrates a solid security system in your ecommerce store by way of a web application firewall. It offers real-time insights on traffic and prevents potential hacking attempts.

6. Don’t Store Credit Card Numbers

Some ecommerce platforms provide negligent security. For example, some offer offline credit card processing as a standard option for their customers’ payments.

This option stores customers’ credit card details without encryption. This allows the card to be processed manually, which means this mechanism is not safe. If this is what you’re offering your customers, you are putting your customers’ personal information at risk.

Instead, use a payment gateway provider to keep payments safe. Above all, do not store credit card numbers at all. Also, use PCI DSS accreditation to reduce credit card payment fraud and lead to better security on your ecommerce site.

7. Monitor Your Site Effectively

Of course, you have automatic backups and firewalls to ensure security of your ecommerce website. But it’s even more important to check your website code regularly for security issues. So scan all of your site’s code regularly to detect malware.

Keep in mind, too, that content delivery networks (CDN’s) have sets of servers that store copies of website pages. They can help to prevent DDOS attacks, which can significantly interfere with your business and harm your store.

8. Install a Bot Detection Mechanism

More than half of the traffic that comes to your ecommerce website is not genuine. In fact, much of it poses a security threat.

Sometimes bot traffic may be used by competitors to gain an edge over your business. But it’s safe to assume that most bot traffic is directed with malicious intent.

Therefore, you need to have a bot detection system in place. Such a system will have analytics tools for monitoring the source of traffic to and from your site.

9. Conduct Vulnerability Tests on Your Website

It’s a good idea to conduct regular vulnerability scans on your ecommerce website to detect security risks. There are various tools available that will allow you to do this.

Choose a program that will scan both your website and the network so you can understand the associated risks and issues.

10. Schedule Automatic Backups for Better Ecommerce Security

No matter which content management system (CMS) you are using for your ecommerce website, it’s necessary to keep it updated for better security. This will help to resolve issues, fix flaws, and prevent hacking.

Make Ecommerce Security a Priority

It is important to keep your ecommerce website secure and safe by using the best possible security measures. So stay up-to-date with the latest cyber security practices. Also, ensure your site is always backed up, and use effective encryption techniques. These measures will help to keep your ecommerce website secure.

How to Make eCommerce Website Trustworthy

A trustworthy website is definitely can make quick sells of products. That is very important for new online businesses. In this tutorial, I am going to cover how you can make your eCommerce website more trustworthy at customers.

According to statista.com, there are 1.92 billion people shopping online. Trust is definitely a big issue for the eCommerce business. If you can make your website trustworthy from the beginning of starting your online business then you can make quick sells and it helps you to make your business a brand.

Why customer doesn’t buy from website Even have the best product. There are many reasons but the most important reason is hacking credit cards.

Commercial transactions conducted electronically on the Internet. To purchase anything online customer need to use a credit card. That means giving information that can be hacked. There are enormous fake websites abound with what looks like a payment gateway and they are waiting for someone to put their info in.

There is a hacker attack every 39 seconds.

(Source: Security magazine)

Imagine you are visiting a new eCommerce website for the very first time but you are not feeling comfortable to browse this website.

This website interface not user-friendly. No easy navigation. Not enough information about the products and the company. No reviews. Missing Green PadLock etc. Will you be interested to purchase from this website and share your credit card information?

Definitely NO. This is not hard for you to overcome the gap in trust to instill confidence in potential customers. Every new entrepreneur likes you have to face this problem.

Here are the most effective ways for how to make your website more trustworthy.

Customer Friendly Website Design

Think of your eCommerce site as the face of your business. It’s the first thing people see when they search for your business and your brand. If your website’s design is outdated and not up to par, it could mean losing potential customers. In addition to the look of your website, navigation and usability are key.

With roughly 5 seconds to capture their attention, if a consumer lands on your website and has a hard time finding what they are searching for, they will bounce and head directly to a competitor’s site.

It goes without saying that a website that looks poor will be received poorly. Sloppy layouts, blatant errors and functionality issues are all red flags to consumers that could keep them from completing a transaction.

As an eCommerce firm, it’s important to put in the effort and invest in a site that’s not only built to be appealing and user-friendly but also that loads quickly and that doesn’t go offline constantly. In addition to leaving a great impression with customers, a great site without glitches and issues can also highlight the quality of your products or services to visitors who land there.

Consumers are already being overly cautious about the businesses they choose to shop and provide financial data to, losing their trust before they’ve had a chance to even add items to their shopping cart can be detrimental to business.

Make a good first impression

Confidence starts by making a good first impression. In the age of mobile, this means making sure the website looks good across all device sizes, ”Alex explained. “It should be fast, with easily absorbable content, inspirational images and easy navigation.”

Next, the website needs to display your client’s products in an informative way. This means clear images from multiple angles (more on that below) and product descriptions that outline everything the customer wants to know, including product, care, delivery, return, and guarantee information.

Of course the site needs to be fast. Web performance is a hot topic right now, and if your client’s site is slower than Amazon’s, it will affect their credibility.

You may also like: How to Debug Liquid Render Performance with Shopify Theme Inspector for Chrome.

Use trust signals

If your client’s business is not a household name, then one of your biggest challenges is the fear of visitors buying from a small business, advises Danny Richman, an SEO consultant and trainer.

“Use third-party reviews (e.g. TrustPilot and FIFO), security seals, free returns and clear trust signals as an actual location on your contact page to reduce the proposed risk,” he advises. Even adding a picture of the client or their team on the ‘About Us’ page can give some extra reassurance. “

Also, use subconscious trust signals like well written copy and high quality images. “Visitors instinctively know that a dishonest company is unlikely to invest in good design Danny explained. Once a client knows they have a product that people want at the price they are willing to pay they should invest as much as they can to create the best possible online experience.”

Alex O’Burn adds that humans are social animals that believe in the opinions of others and suggest social reviews like customer reviews and recent press to convince viewers of the value of the business.

Finally, with more transparent designers (including features of stock photos and calf for content), we are more likely to believe them to be legitimate.

Show the product

Find Amanda Loftis, digital content creator, copywriter and graphic designer, relying on compelling visuals to help people drive their shopping.

No matter what you’re selling, beautiful photos help build trust and credibility, he notes, and advises you to really focus on your efforts to make your client’s products look great. Since online shoppers may not have the option to personally experience your product, it’s very important to draw picture of their good products.

Even if you don’t have the resources to set up an extensive photoshoot to showcase your client’s products, Amanda at least recommends keeping product photos clean, crisp, and well-illuminated. Bonus points for light stylized shots of products next to a plant or other beautiful prop.