Video Marketing Archives - eCommerce Thesis

Category: Video Marketing

Best Video Marketing Agency in London

You may be wondering how we came up with the list of the best video producers in London today.

All video producers on our list provide results. How do we know that? Either we’ve collaborated with them before, or we’ve seen them do high-quality work for themselves or the brands they serve.

So, what should you look for when hiring a video production agency?

Portfolio and work: A collection of past projects showcasing a team’s videography style and skills. Watching the videos, they’ve created will give you a glimpse of how you capture their ideas and implement them to develop visuals that are consistent with your brand’s voice and image.

The type of video they are known for: You can look for a video production agency that specializes in the type of project you have in mind. Do you need a video for social media advertising? What about animation? Or maybe drone video? Whatever you are looking for, you will find a team that has relevant experience.

Professionalism: In addition to product quality, you want to work with a UK video production agency that tries to win your business. You want someone who can come up with new and innovative ideas that can help your brand achieve its goals.

Here are just a few of the about Video Marketing Industry:

  • 75 Million people in the U.S. watch online videos everyday.
  • Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • Videos up to 2 minutes long get the most engagement.

Top Video production company


Shoot You Video and Animation Productions, London-based video animation and production company, was founded in 2000. Their team of more than 50 employees works outside of additional offices in New York City and Amsterdam, primarily doing midmarket business in a variety of industries. Additional services include digital marketing and content marketing.

Notable projects

Vermillion Films has created a video for a utility company’s B2C campaign. Each video had a script and animation with it. One of the videos had over 1 million views, and the campaign was very successful overall.

“They are always really clean. Working with them for the third year, they understand us, how we work and what we want.” – Marketing Manager, Utility Company


Creative Hall is a video production company founded in 2013. Located in Luton, England, their less than 10 teams provide video production and corporate photography solutions for small and medium-sized businesses in the areas of advertising, financial services, and business services

Notable projects

Mhf Creative creates videos for an event agency. The agency needs live newsrooms, interview videos and webcasting for their events, and has partnered with Mhf creative to assist them. A contribution from MHF Creative helped the 2020 conference sell out.

“(MHF Creative) is professional and engaging. We will not be with them for our No. 1 event video production, live recording and photography.” – CEO, Events Agency


RD Content, a video production company headquartered in London, UK; Downtown Core, Singapore, and Abu Dhabi, United Arab Emirates. They provide video production, digital strategies and marketing strategies and were launched in 2009.

Notable Project

An interior design company partnered with RD Content in order to produce a video that showcased who they were as well as their services on offer.

“The on-the-spot engagement was very impressive and we were made to feel very relaxed when interviewing.


Topline Film is a London-based video company with 33 employees. Founded in 2008, they provide a wide variety of videos, including corporate, branding, training, and interpretation. The company has an animation focus in 2D Animation, Motion Graphics, 3D Animation, and Green Screen Animation.

Notable projects

While working for an insurance company, Topline Film produces a worldwide recruitment video that works locally in the client’s city and office. The specialty of the project was a freeform interview topline that was created to create a comfortable and unscripted feeling. Various internal leads (including the CEO) have responded positively to the video and praised the topline for its readiness.

“I’ve always been happily working with them. They’re always happy with the summary we’ve given them.” – Marketing manager, the insurance company


Spin Creative is a video production agency headquartered in Seattle, Washington. There are additional offices in San Francisco and London. A team of 6 people has been specializing in video production since 2009. They work primarily with enterprise and mid-market clients, primarily in the business services and consumer goods and services industries.

Notable projects

Spin Creative worked on a promotional video for a production company. They provided creative guidance while handling all directorial and production responsibilities. Clients were impressed with their project management skills.

“Their project management was central to smooth implementation; Things progressed smoothly but never felt rushed. They communicated with us very well and included us in every decision. – Senior Training Manager, Manufacturing Company


Theory Films is a video production company based in London, United Kingdom. Founded in 2009, the company has two employees. Services provided by Theory Films include video production and video broadcasting.

Notable projects

Theory Films has created an animated explanatory video for an online jewelry company. They were responsible for developing a promotional video that expanded to the client’s primary storyboards. The client reported an increase in site traffic, sales, and social media engagement since the video was released.

“We’ve seen an increase in social media interactions and website visits. Our sales have increased since the video went live” – ​​Marketing Manager, Online Jewelry Company


Casual Films is a video production company founded in 2006. They are headquartered in London, New York, and Oakland, Calif. They work primarily with enterprise-level clients.

Notable projects

Casual Films has partnered with a non-profit organization where they helped create promotional videos. Their goal was to focus their clients more digitally and make them more attractive to their audience. The client was very impressed with the Casual Films team.

“The casual film team is extremely creative and works to understand their work. They’re a strong creative organization. Equally, it’s nice to work with them.” -Marketing manager, non-profit organization

What to Do Before Hiring a Video Production Agency

  • How much does a video marketing project cost and why?
  • Do you have a strategy for how to leverage the videos in our sales and marketing once they’re finished?
  • What’s your process (and is it detailed and thorough)?
  • What example work do you have that correlates with what we’re trying to do?
  • Is your toolset appropriate for the job?

Video Marketing For Small Businesses

Video marketing means using videos for promoting and telling people about your product or service. If a photo is worth a thousand words, how much is the video worth? This is the foundation of video marketing, a forward-looking marketing strategy that integrates the videos involved in your marketing campaign.

Video marketing can be used for everything from building customer relationships to promoting your brand, service, or product. In addition, video marketing can serve as a means of presenting customer testimonials, live-stream events, and providing viral (entertainment) content

How video marketing works

In a nutshell, the process of video marketing is very simple: your brand creates videos that, in one way or another, promote your company, drive sales, raise awareness about your product or service, or engage your customers. In practice, it’s a little more complicated. Like many of your marketing efforts, video marketing is data-driven, so you want to monitor different metrics and track customer engagement.

To develop your video marketing strategy, you’ll want to

Allocate resources.

You need to set some budget for the video – at least, the right tools, good editing software, and a video marketing guru (or, better yet, team) – as well as the time to create it.

Tell your story.

Storytelling wasn’t as important as it was in the video, so think about it: what stories do you want to tell? How do you tell them?


Just telling your story is not enough; You must engage your audience when you do that. How do you make your stories interesting? What will attract your audience?

Keep it small.

There is no set length for marketing videos (although there are recommendations), but the general rule is that shorter is better. Be ruthless with your edits. Cut, cut, cut everything external. The attention span is short, so make the most of what you get.


Publish your videos remotely-embed on your website, uploaded to Google-owned YouTube, and across all your social media channels. Then, preach, preach, preach.


Track metrics and statistics, to determine which videos work best – and why.

Examples of video marketing

Video marketing is all over the internet. Look no further than your favorite brand, your Facebook, your YouTube homepage, and there it is: successful video marketing that has found its way into your eyes.

Want to see some of the best videos in action? Check out this list of enjoyable video marketing campaigns from Hubspot, 10 great examples from Forbes, or these 17 great examples from Big Commerce.

The benefits of video marketing

The benefits of video marketing are many. Let’s start with it easily.

Video helps you connect with your audience. Today, a company’s marketing efforts are designed to help build a lot of trusts. Video is the bridge that you actually connect to what you say, allowing customers to see behind the scenes and learn about your brand.

Video is a gold mine of SEO. helping to build backlinks to your site, increasing likes and shares (which can affect search rankings), and driving traffic to your site. And let’s not forget that YouTube is owned by Google, so don’t forget to post your videos on YT and tag, tag, tag with keywords/keyphrases!

Increases the ability to hold video information. If your customers only hear something, they can retain about 10% of that information after three days; Conversely, if what they hear is accompanied by a relevant image, they will retain an average of 65% of that information after three days.

In 2021, video content will account for approximately 78% of all online traffic. Your customers like videos. Customers also like videos, which means good video marketing can attract new audiences.

Email subject lines that include the word “video” show a 19% increase in open rate and a 65% increase in click-through.

Four times more customers will like to watch a product video than read a product description.

Do you like the money? Then consider this After watching a video, customers are 70-85% more likely to make a purchase.

The Challenges of Video Marketing

At one time, the cost for video marketing was a serious challenge: the cost of using online video, from the perspective of the equipment, editing software, and the end-user.

Today, those challenges are mostly in the rearview mirror. Yes, you still need some budget – good equipment, editing software, and a delivery platform much more affordable than before, but they are not free – and you need a marketing team with a video experience, but these are all insurmountable obstacles.

In fact, the biggest challenge of video marketing in 2021 is strategic: how to create a strong and effective video marketing strategy, how to create content that people want to use, and how to create interesting videos that are shared. In addition, video content marketers need to have a strong understanding of the metrics and how they point to the areas of success and improvement of a video.

The best practice for video marketing

From these challenges, grow the best practices in video marketing. And it all comes down to strategy: if you want to get the results of your video marketing, you must plan, test, analyze and re-test. Yes, the goal of your video is to tell a story and engage your customers but from a marketing standpoint, your videos must be consistent with your sales funnel. What is the purpose of each video? Who is the audience? How does video advance your marketing goals?

The bottom line is, overall strategy and data will drive your video marketing strategy. First, plan a solid strategy for developing videos (s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine which metrics will best determine the success of a video. Then, test. Analyze. Change your videos (and their deployment) if necessary. Work to make them more effective. And no matter what you do, make a video; 2017 and beyond, this is the foundation of your brand’s marketing efforts.

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