Your Shopify store is a reflection of your brand. You’ve spent hours perfecting your homepage, product pages, and collection layouts to create a cohesive and engaging experience. But what happens when a customer clicks “Checkout”? Suddenly, they’re greeted by a generic, off-the-shelf checkout page that might not match your brand’s aesthetic. This disconnect can be jarring.

The checkout button—the final call to action that completes a sale—is one of the most critical elements on your entire site. Its color, shape, and prominence can significantly impact your conversion rate. While Shopify’s checkout is highly optimized for security and functionality, its default button color might not be ideal for your brand.

The good news? You can change the checkout button color in Shopify. In this comprehensive, beginner-friendly guide, we’ll walk you through the exact steps to customize this vital element, ensuring a seamless and on-brand customer journey from the first click to the final purchase.

Why Changing Your Checkout Button Color Matters

Before we dive into the “how,” let’s quickly discuss the “why.” Customizing your checkout isn’t just about aesthetics; it’s a powerful conversion rate optimization (CRO) strategy.

• Brand Consistency: A checkout that matches your store builds trust and professionalism. It reassures customers they are still in the right place.
• Improved User Experience: A familiar color scheme creates a seamless flow, reducing cognitive load and potential friction that could lead to cart abandonment.
• Psychological Impact: Colors evoke emotions and actions. A high-contrast, attention-grabbing button color (like a vibrant green, orange, or red) can draw the eye and emphasize the primary action you want the user to take.

Understanding Shopify Checkout Customization Limits

It’s important to know that the standard Shopify checkout can only be customized in specific ways. Unlike the rest of your theme, which you can edit freely, the checkout is a secure, hosted environment. Shopify allows customization of certain elements like colors and fonts to maintain a high level of security and a consistent, reliable user experience.

This means you can change the checkout button color, background, text, and error colors, but you cannot change its fundamental layout or add custom HTML/scripts without using Shopify Plus or a third-party app.

How to Change Checkout Button Color In Shopify: Step-by-Step

This method uses the native checkout editor available on all Shopify plans. It involves adding a few lines of CSS code, but don’t worry—it’s straightforward, and we’ll guide you through it.

Step 1: Access Your Shopify Admin & Checkout Settings

1. Log in to your Shopify admin dashboard.
2. On the left-hand sidebar, navigate to Online Store > Themes.
3. Next to your live theme, click on the Customize button.
4. Inside the theme editor, look at the top header bar. You’ll see a dropdown menu that likely says “Home page” or something similar. Click on it.
5. From this dropdown, scroll to the very bottom and select Checkout settings.(Alternatively, you can go to Settings > Checkout from your main admin sidebar.)

You will now see the checkout customization interface, which allows you to edit the colors for various elements.

Step 2: Locate the Checkout Schema Code Editor

Within the Checkout settings, you’ll see options to change the background color, text color, and accent color using color pickers. However, the main call-to-action button often requires a bit more precision.

1. Scroll down to the very bottom of the Checkout customization panel.
2. You will find a text box labeled “Additional CSS”. This is where we will add our custom code to target the checkout button specifically.

Step 3: Add the Custom CSS Code

Copy and paste the following CSS code snippet into the “Additional CSS” box. This code is designed to target the primary checkout button throughout the process.

css

/* Changes the background color of the checkout button */
button[type="submit"], .btn--primary, .shopify-checkout__button {
    background-color: #YourColorCode !important;
}

/* Optional: Changes the text color of the button */
button[type="submit"], .btn--primary, .shopify-checkout__button {
    color: #YourTextColorCode !important;
}

/* Optional: Changes the button color on hover */
button[type="submit"]:hover, .btn--primary:hover, .shopify-checkout__button:hover {
    background-color: #YourHoverColorCode !important;
}

Step 4: Replace the Placeholder Color Codes

Now, you need to replace #YourColorCode with the actual hex code of the color you want to use.

• Finding Your Hex Code: If you know your brand’s color hex code (e.g., #FF5252 for a red, #4CAF50 for a green), great! If not, you can use a free online color picker tool to find the code for any color you can imagine.
• Implementation: For example, if you want a bright orange button (#FF8C00) with white text (#FFFFFF) that darkens to a deeper orange (#E67E00) on hover, your code would look like this:

css

button[type="submit"], .btn--primary, .shopify-checkout__button {
    background-color: #FF8C00 !important;
    color: #FFFFFF !important;
}

button[type="submit"]:hover, .btn--primary:hover, .shopify-checkout__button:hover {
    background-color: #E67E00 !important;
}

Step 5: Save Your Changes

Once you’ve pasted and edited the code with your colors, click the Save button in the top-right corner of the theme editor.

Step 6: Test Thoroughly!

The most crucial step is testing. Add a product to your cart and proceed to checkout. Go through the entire process (you can use a test order with a discount code 100% off or use Shopify’s “test mode”) to ensure your button looks correct at every stage: the cart page, customer information, shipping, and payment.

Best Practices for Checkout Button Colors

• High Contrast: Ensure your button color stands out significantly from the background. A light button on a light background is hard to see and will hurt conversions.
• Use Brand Colors: Align the button with your brand palette, but prioritize visibility over perfect matching. Sometimes a slightly different shade of your primary color works best for buttons.
• Keep it Simple: Avoid gradients or overly complex designs. A solid, bold color is most effective for action-driven elements.
• Leverage Color Psychology: While not an exact science, different colors can suggest different things (e.g., green for “go” or safety, orange for urgency/enthusiasm, red for attention/clearance). Choose a color that fits your brand’s message.

Alternative Method: Using Apps for More Customization

If you’re uncomfortable with code or want to make more extensive changes to the checkout (like adding trust badges or custom fields), several apps can help:

• Checkout Colorizer: Allows for deep checkout customization with a visual editor, often without needing to touch code.
• Ultimate Checkout: Enhances the entire checkout experience with upsells, custom fields, and styling options.

Remember, while apps offer more power, they also add a small amount of complexity and a monthly cost. For simply changing a button color, the native CSS method is usually the most efficient and cost-effective (free!) solution.

Conclusion: A Small Change with a Big Impact

Learning how to change checkout button color in Shopify is a simple yet profoundly effective way to enhance your store’s professionalism and buying experience. It closes the loop on your branding, builds customer trust, and can contribute to a higher conversion rate by making that final call to action clear and compelling.

By following the step-by-step guide outlined above, even a complete beginner can implement this change in just a few minutes. So, take control of your checkout, align it with your brand, and create a seamless path to purchase for your customers. A more cohesive and high-converting store is just a few lines of code away.

Watch this video:-