Voice Search- The Next Big Thing in eCommerce Marketing

According to Google, 20% of all searches are voice. 50% of all online searches will be voice-based by 2020. Global voice search is expected to be worth $40B by 2022.

65% of people who own Amazon Echo or Google Home can’t imagine going back to type in the keyboard. The Amazon Echo was the best-selling product on all of Amazon in the 2018 holiday season.

What is voice search?

Voice search is a speech recognition technology that allows users to perform a search on the internet by via voice command asking a question on a smartphone, smart device or a computer instead of typing the query into a search box bu keyboard.

I believe this very strongly big changes happen slowly at first, then all at once. Also, Experts from Google and Microsoft agree this will be one of the major innovations in the search feature in the next 10 years. But it’s already happening TODAY.

It’s the best time to position your business to take advantage of it now.

I took a deep dive into this big, new trend in eCommerce Marketing. So in this tutorial, I will share everything you need to know for your eCommerce business marketing.

72% of parents who own voice-activated speakers have considered shopping using those devices.

Top 5 Voice Search Devices

What is the most popular voice assistant?

On the base on the mobile device search query, Siri and Google Assistant still reign as the most another popular search device. A recent study by Microsoft found that Apple’s voice assistant Siri and Google Assistant remain the most used A.I. assistants worldwide.

Google Assistant
Google Assistant

 

Why you should prepare your eCommerce business website for voice search?

40% of adults now use voice search once per day (source: branded3)

by 2020, 50 percent of all searches will be voice searches (source: comscore)

Voice commerce was a $1.8 billion retail segment in the US. in 2017 and $200 million in the u.k (source: voicebot.ai)

Mobile voice-related searches are 3x more likely to be local-based than text (source: search engine watch)

61% of 25 to 64-year-olds say they will use their voice devices more in the future. (Source: PwC)

82% of voice assistant users worldwide use them to seek information. (Source: Statista)

71% of wearable device owners believe they’ll be performing more voice searches in the future. (Source: PwC)

Up to 43% of voice-enabled device owners use their device to shop. (Source: Narvar)

11.5% of smart speaker owners in the US make purchases by voice every month. (Source: Voicebot)

52% of smart speaker owners are interested in receiving info about deals, sales, and promotions from brands. (Source: Google)

51% of consumers use voice search to research restaurants. (Source: BrightLocal)

There will be over 1 billion devices featuring voice assistants in use this year.

 

How to Optimize Your Website for Voice Search?

  • Make your website fully responsive and mobile-friendly
  • Submission your website in the local directory
  • Listing in google business for local search
  • Use simple words and short sentences
  • Create an FAQ page for your website
  • Target your audience’s questions.
  • Make fast your website to load
  • Secure your website with SSL
  • Apply Structured data

 

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