Google My Business is formally known as GMB is a free online tool created by Google. Using GMB, you can present your business smartly at the customer. By creating an account in Google My Business you can add your business name, logo, photos, phone numbers, website address, location, and opening hours.
Overall you can manage how your business appears on Google Search and Maps. It helps you to learn more about your customer and business. For Example: from where customer coming from which device and for what.
In this post, I will go over How Google My Business influence in online shopping.
Google My Business is a free tool that allows you to promote your Business Profile and business website on Google Search and Maps. With your Google My Business account, you can see and connect with your customers, post updates to your Business Profile, and see how customers are interacting with your business on Google. (Google)
Here are a few statistics that clearly describe why Google My Business important for local eCommerce Business
Google My Business is particularly useful to small businesses because:
- 4 out of 5 customers use search engines to find local information/businesses/services.
- 70% of customers visit a store to make a purchase after an online search.
- 85% of people trust online reviews as much as personal recommendations.
It’s not easy for new eCommerce Business to come on the first page in search engine. So you have to do try in all way to present your business at your customer with meaning full details that describe everything of your business and services what your customer.
Google My Business can be the solution new business, especially for local business.
What Features are Provided to influence in online shopping.?
Business Website –Building a website is not a quick and cheap cost but Without a website, you can not think eCommerce Business. But the good news is that Google My Business gives yous free website builder. You can create a free website without any coding skills for the initial start. GMB website builder pulls all the information from your Business Profile to auto-generate a website.
There has specific ready website template design. You can choose anyone which is best suited to your business. It’s super easy to add photos and create updates to customize your website.
Accessible Dashboard – You to view useful information for your business from Google My Business dashboard. Like online performance, customer photos, customer reviews, company updates, and a variety of helpful insights
Insights – Google My Business insights is an awesome tool for a new business to know deeply everything about customers.
– How customers are using Search and Maps to find your listing or businesses providing your services/products.
-How many clicked through to your website, where they are located, whether they called your business and more. (For more on Insights see Google’s About Insights)
Google My Business Posts – While these updates are called “posts” they are not actually Social Media updates. These posts are visible on your Google My Business listing during a search and on the Google My Business website. The posts are a great way to showcase your business at the exact time someone is searching for your business online.
Customer Communication – Google My Business now provides a great way for customers to connect with your business. Customers viewing your listing now can call, message, or leave a review. Providing more ways for people to find you and reach you so you can do more business.
Keep an Eye on Your Competitors – You can also see what your competitors are posting and see who is in direct competition for searches in your area. Allowing you to re-strategize your campaign to put your business ahead of your opponents. (This means YOUR posts are showing up on their listing too.)
How to Verify Your Google My Business Listing
You need to verify your business on Google once the listing has been created in order to manage its information and have it prioritized in search and on local maps. This helps Google ensure that you’re the actual owner of the business you’re claiming.
Immediately after you originally claim your listing, you’ll be asked to verify your business. The Google business verification process is pretty simple and plenty fast.
Verification options include:
- Verify by mail, which includes receiving a postcard sent by mail that contains a code you can enter online for confirmation.
- Verify by phone, in which Google will call the business phone number listed and give you a code to enter online.
- Verify by email, which is only available for select businesses and allows you to receive the verification code via a business email.
Businesses who have already registered their website in the Search Console may be able to instantly verify their listings. This is not available for all industries, however.
Google My Business App
You can use the app to:
- Update your business hours, location, contact information, and description
- Post statuses and pictures
- View search insights
You cannot use the app to:
- Delete your business listing
- Change its settings
- Give ownership of the listing to another user
Google My Business is an excellent opportunity for brands to put themselves on the map – literally. If you’ve wondered whether to take advantage of Google’s local listings and business features, go ahead and sign up. It doesn’t take much time to sign up, verify the listing, and optimize it for success, getting you a little closer to connecting with more members of your target audience.