How to Add a Custom Banner to Shopify Collection Page

How to Add a Custom Banner to Shopify Collection Page

by Foysal

Does your online store feel a bit generic? Your product collection pages are crucial for sales, but they often lack visual impact. Learning to add a custom banner image to your product collection page is a powerful and simple fix. This guide will show you exactly how to do it. A well-placed banner sets the mood, highlights promotions, and introduces new product lines. This key strategy dramatically boosts your site’s professionalism and guides your customers. It’s a clear visual cue that tells shoppers they are in the right place.

Our beginner-friendly guide makes this process easy. We will cover manual methods for platforms like Shopify and user-friendly apps for those who prefer a simpler solution. You will also learn best practices to ensure your new banners are not just beautiful, but also high-converting.

Key Benefits of Using a Collection Banner

Why should you invest time in adding a custom banner? This feature is far more than simple decoration; it’s a core marketing tool.

  • Enhanced Brand Identity: Consistent imagery, colors, and fonts reinforce your brand on every page.
  • Improved User Experience (UX): A banner confirms the collection a customer is browsing, reducing confusion.
  • Increased Conversion Rates: Promote sales or highlight key product features to directly influence purchasing decisions.
  • SEO Advantages: While images aren’t a direct ranking factor, reducing bounce rates and increasing engagement sends positive signals to search engines.

A Step-by-Step Guide to Adding Your Banner

Your chosen method depends on your e-commerce platform and comfort with code. We start with a manual approach for full control, then move to simpler app-based solutions.

Manual Code Editing for Shopify Themes

This method involves adding a custom field in Shopify and modifying your theme code. Crucial tip: Always duplicate your theme before editing any code!

Access Your Theme Code Editor

First, from your Shopify admin, navigate to Online Store > Themes. Find your live theme and click Actions > Edit code.

Edit the Collection Liquid Template

Inside the code editor, find the template file for your collection pages. Look in the Templates directory for a file named collection.liquid or list-collections.liquid.

Add the Custom Field Code

Now, add logic to check for a custom image. Place code like this near the collection title:

liquid

{% if collection.metafields.custom.collection_banner != blank %}
  <div class="collection-banner">
    <img src="{{ collection.metafields.custom.collection_banner | img_url: 'master' }}" alt="{{ collection.title }} Banner" />
  </div>
{% endif %}

This code checks for a custom field called collection_banner and displays it if an image exists.

Create a Metafield in Shopify Settings

Next, go to Settings > Custom data in your Shopify admin. Click Add definition, choose Collections, and name it “Collection banner”. Set the type to File and then Image.

Upload Your Banner Image

Finally, go to Products > Collections and edit a collection. Scroll down to find the new “Collection banner” section to upload your image. Save and view the collection to see your new banner!

The Simple App-Based Solution

If code seems intimidating, use a dedicated app. This is the easiest method for most store owners.

Select a Page Builder App

Visit your platform’s app store. For Shopify, search for “collection banner”. Great options include Shogun Page Builder, Gem Pages, and PageFly.

Install and Configure Your App

Install your chosen app. Most will add a new, intuitive section directly to your collection edit page or allow you to create a template.

Design and Assign Your Banner

Use the app’s drag-and-drop interface to add an image element. Upload your perfectly sized banner image and assign it to the desired collections. Publish the changes—the app handles the code for you.

Best Practices for Effective Banner Images

A poorly designed banner can hurt more than it helps. Follow these tips to ensure yours are effective.

  • Use High-Resolution Images: Blurry or pixelated images look unprofessional. Use high-resolution files optimized for the web (saved as JPG or WebP) to protect page speed.
  • Keep Dimensions Consistent: All banners should share the same width and a similar height for a uniform site look. A standard size is 1800px wide by 400px to 600px tall.
  • Add Text and a Call-to-Action (CTA): Communicate a clear message. Use text like “New Arrivals” or “Sale Ending Soon” with a strong CTA button like “Shop Now.”
  • Optimize for Mobile Viewing: Always check how your banner looks on mobile devices. Ensure text is readable and the image scales correctly.
  • Maintain Consistent Branding: Use your brand’s color palette, fonts, and style. The banner should feel like a natural extension of your store.

Helpful Tools and Apps for Beginners

  • For Design: Canva offers free, pre-made banner templates perfect for e-commerce.
  • For Shopify: PageFly and Shogun are powerful and reliable page builders that simplify the process.
  • For WooCommerce: Elementor Pro provides immense design control over your collection pages.

Conclusion: Elevate Your Store Today

You can now add a custom banner image to your product collection page like a pro. This accessible strategy elevates your brand, guides customers, and drives sales. Whether you use a bit of code or a simple app, the process is straightforward.

Follow the steps and best practices in this guide. You will quickly transform standard, templated pages into stunning, custom-designed destinations that reflect the quality of your products. Start with one collection today and see the difference a great banner makes.

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