Want to make your product pages more engaging and visually appealing? Adding text columns with images is a powerful way to showcase product features, benefits, and usage scenarios in a clean, organized layout. Whether you’re using Shopify, WooCommerce, or another eCommerce platform, this guide will walk you through the importance, benefits, and step-by-step methods to create stunning product descriptions with multimedia elements. Plus, we’ve included a video tutorial for easy implementation! �

Why Add Text Columns with Images on Product Pages?

Modern shoppers scan rather than read long product descriptions. By breaking content into text columns with images, you:

✅ Improve Readability – Makes complex info easier to digest.

✅ Boost Engagement – Visuals keep shoppers interested longer.

✅ Increase Conversions – Clearer value proposition = more sales.

✅ Enhance SEO – Structured content with alt text helps rankings.

✅ Reduce Returns – Better product understanding = fewer unhappy customers.

Benefits of Using Text Columns with Images

Professional Look – Clean, magazine-style layout builds trust.

Mobile-Friendly – Responsive columns adapt to all devices.

Highlight Key Features – Pair bullet points with visuals for clarity.

Storytelling Power – Show products in action with lifestyle images.

How to Add Text Columns with Images (3 Easy Methods)

Method 1: Using Shopify’s Built-In Sections (Best for Shopify stores)

Go to Online Store > Themes > Customize

Open your product template and add a “Multi-Column” section

Upload images and add accompanying text in each column

Adjust spacing and mobile responsiveness

Method 2: Using WordPress/WooCommerce (Gutenberg Blocks)

Edit product page in WordPress

Add a Columns block

Insert images and text in each column

Use “Group” block to maintain consistent styling

Method 3: Using Custom HTML/CSS (Advanced Control)

<div class="image-columns">
  <div class="column">
    <img src="product-feature1.jpg">
    <p>Feature description here</p>
  </div>
  <div class="column">
    <img src="product-feature2.jpg">
    <p>Feature description here</p>
  </div>
</div>

Run HTML

📹 Watch Our Video Tutorial: 

Pro Tips for Maximum Impact

Use High-Quality Images – Blurry pics hurt credibility

Keep Text Concise – 3-5 bullet points per column max

Add Alt Text – For SEO and accessibility

Test on Mobile – Ensure columns stack properly

Use Icons – Small visual cues boost scannability

Final Thoughts

Adding text columns with images transforms boring product pages into conversion powerhouses. Whether you use built-in tools or custom code, this technique helps customers quickly understand your product’s value.