A trustworthy website is definitely can make quick sells of products. That is very important for new online businesses. In this tutorial, I am going to cover how you can make your eCommerce website more trustworthy at customers.
According to statista.com, there are 1.92 billion people shopping online. Trust is definitely a big issue for the eCommerce business. If you can make your website trustworthy from the beginning of starting your online business then you can make quick sells and it helps you to make your business a brand.
Why customer doesn’t buy from website Even have the best product. There are many reasons but the most important reason is hacking credit cards.
Commercial transactions conducted electronically on the Internet. To purchase anything online customer need to use a credit card. That means giving information that can be hacked. There are enormous fake websites abound with what looks like a payment gateway and they are waiting for someone to put their info in.
There is a hacker attack every 39 seconds.
(Source: Security magazine)
Imagine you are visiting a new eCommerce website for the very first time but you are not feeling comfortable to browse this website.
This website interface not user-friendly. No easy navigation. Not enough information about the products and the company. No reviews. Missing Green PadLock etc. Will you be interested to purchase from this website and share your credit card information?
Definitely NO. This is not hard for you to overcome the gap in trust to instill confidence in potential customers. Every new entrepreneur likes you have to face this problem.
Here are the most effective ways for how to make your website more trustworthy.
Customer Friendly Website Design
Think of your eCommerce site as the face of your business. It’s the first thing people see when they search for your business and your brand. If your website’s design is outdated and not up to par, it could mean losing potential customers. In addition to the look of your website, navigation and usability are key. With roughly 5 seconds to capture their attention, if a consumer lands on your website and has a hard time finding what they are searching for, they will bounce and head directly to a competitor’s site.
It goes without saying that a website that looks poor will be received poorly. Sloppy layouts, blatant errors and functionality issues are all red flags to consumers that could keep them from completing a transaction.
As an eCommerce firm, it’s important to put in the effort and invest in a site that’s not only built to be appealing and user-friendly but also that loads quickly and that doesn’t go offline constantly. In addition to leaving a great impression with customers, a great site without glitches and issues can also highlight the quality of your products or services to visitors who land there.
Consumers are already being overly cautious about the businesses they choose to shop and provide financial data to, losing their trust before they’ve had a chance to even add items to their shopping cart can be detrimental to business.