How to change "Add to Cart" button on Shopify product page - eCommerce Thesis

How to change “Add to Cart” button on Shopify product page

If you’re looking to make your Shopify store stand out and encourage more sales, changing the “Add to Cart” button color on your product pages can be a great strategy. This guide will show you step-by-step how to change the color of the “Add to Cart” button on your product page, without affecting other buttons across your site. This can help draw more attention to the purchase option and potentially increase conversion rates.

Why Focus to Change Add to Cart Button Color on Product Page?

The product page is where customers make the decision to purchase. By customizing the “Add to Cart” button specifically on this page, you can create a visual cue that guides customers towards making a purchase. Changing the button color can differentiate the purchasing option from other navigational elements on your page, making it stand out more prominently.

What You’ll Need

Before you begin, make sure you have access to your Shopify admin panel and are able to edit your theme’s code. It’s also helpful to have a basic understanding of HTML and CSS.

Step 1: Access Your Theme Editor

  1. Log in to your Shopify admin panel.
  2. Navigate to Online Store > Themes.
  3. Find the theme you want to modify and click Customize.
  4. Once in the theme editor, go to the top drop-down menu and select Product pages. This ensures that any changes you make will only affect the product pages.

Step 2: Identify the Add to Cart Button

To specifically change the “Add to Cart” button, you need to find its class or ID within your theme’s code:

  1. Right-click on the “Add to Cart” button on the preview within the theme editor and select Inspect. This opens the browser’s developer tools.
  2. In the Elements tab, find the highlighted code. Look for something like <button class=”add-to-cart-button”> or <button id=”AddToCart”>. Note down the class or ID used.

Step 3: Add Custom CSS

After identifying the button’s class or ID, you’ll use CSS to change its color:

  1. Still in the theme editor, navigate to Theme actions at the bottom of the sidebar.
  2. Click Edit code.
  3. In the Assets directory, locate your theme’s CSS file, often named theme.scss.liquid or similar.
  4. Open the file and scroll to the bottom or find an appropriate place to add your custom CSS.
  5. Enter the CSS rule using the class or ID you found earlier. For example, if the class name is add-to-cart-button, you would add:
  6. css

      7. Copy code

.product-template .add-to-cart-button {  background-color: #ff0000; /* This sets the button color to red */  color: #ffffff; /* This sets the text color to white */ }
  1. Make sure to use .product-template or a similar class that specifically targets product pages, ensuring changes apply only there.
  2. Click Save.

Step 4: Preview and Adjust

After saving your changes, use the theme editor’s preview feature to see how the “Add to Cart” button looks on your product pages:

  1. Navigate to a product page in the preview.
  2. Check if the “Add to Cart” button has changed to the color you set.
  3. If necessary, return to the code and adjust the colors until you’re satisfied with the appearance.

Step 5: Test for Responsiveness and Compatibility

Ensure your new button color looks good on all devices and browsers:

  1. Use Shopify’s theme preview options to see how the button appears on different devices, such as tablets and smartphones.
  2. Optionally, test the site on various browsers like Chrome, Firefox, and Safari to ensure compatibility.

Additional Tips for Customizing the “Add to Cart Button Color on Product Page

Here are some extra tips to help you further refine the customization of your “Add to Cart” button and enhance your Shopify store’s performance:

Experiment with Button Shapes and Sizes

  • Adjust Shape: Besides changing the color, consider modifying the shape of the button. Rounded corners can often appear more friendly and inviting than sharp edges. CSS properties like border-radius can help you achieve this effect.
  • Modify Size: The size of the button can also impact its visibility and attractiveness. Larger buttons are more noticeable but ensure they fit well with your overall design.

Add Hover Effects

  • Color Change on Hover: To make the button even more interactive, consider changing its color when hovered over. This can be easily done by adding a :hover pseudo-class in CSS.Example:
  • css
  • Copy code
product-template .add-to-cart-button:hover {  background-color: #e60000; /* Darker shade of red */ }
  • Transition Effects: Smooth transitions make the hover effect more pleasing. Use the transition property to make the color change gradual.Example:
  • css
  • Copy code

.product-template .add-to-cart-button {

 transition: background-color 0.3s ease;


Ensure Accessibility

  • Contrast: Make sure there is enough contrast between the button color and the text color. This not only helps with readability but also ensures accessibility for users with visual impairments.
  • Aria Labels: Use ARIA (Accessible Rich Internet Applications) labels to help screen readers interpret what the button does. Adding aria-label=”Add to Cart” provides clarity to those using assistive technologies.

Optimize for Mobile Users

  • Responsive Design: As mobile shopping continues to grow, ensure that the “Add to Cart” button is easily clickable on touch devices. Increase padding and adjust placement to accommodate thumb reach on smartphones and tablets.

Test User Experience

  • User Feedback: After implementing changes, gather user feedback to see how the changes affect their shopping experience. Use this feedback to make further adjustments.
  • Analytics: Monitor analytics to see if there’s an increase in conversion rates after the changes. Look at metrics like bounce rate and time spent on the product pages.

Keep Brand Consistency

  • Match Your Brand Colors: While it’s important to make the “Add to Cart” button stand out, it should still align with your brand’s color scheme. Consistency helps reinforce your brand identity across your site.

Use CSS Preprocessors

  • SASS/LESS: If your theme supports it, consider using a CSS preprocessor like SASS or LESS. These tools offer variables and functions that can simplify the management of stylesheets, especially for larger projects.

Changing the Add to Cart button color on product pages is a simple yet effective way to draw attention to this crucial call-to-action and can help increase conversions. By following the steps outlined above, you can ensure that this change is applied correctly and only affects the desired pages. Remember, the goal is to make the purchasing process as intuitive and appealing as possible for your customers.