Local SEO is a child category of Search Engine Optimization. Search Engine Optimization is known as SEO. It’s a universal knowing keyword at an online marketer. There are three types of SEO. They are (1) On-Page SEO (2) Technical SEO (3) Off-Site SEO.
According to a study done by Forbes, 95% of smartphone users have used their device to perform local searches, out of which 61% called the business and 59% visited.
(1) On-Page SEO
On-page SEO relates to the content on your website. It helps search engines understand the topic of the content and see that the website is a valuable source that people would want to find. Keyword research, content creation, Content Optimization are included in On-Page SEO
(2) Technical SEO
Technical SEO not related to content it all about website design and development. More precisely it all about UX – User Experience and UI – User Interface
The types of SEO included in this category relate to:
Website Speed
Website Responsive Design
Stander colors implement
Proper Typography
Easy Navigation
Indexing
Crawlability
Site architecture
Structured data
Security
(3) Off-Site SEO
Off-Site SEO indicates a relationship with other relevant websites. Off-Site SEO mostly relates to high–quality backlinks. Backlinks help the website to get more and more traffic and rank your website at the top of the search engine. People don’t go directly to any website without a few popular website like Amazon, PayPal, Facebook, Instagram.
They first seek the information in a search engine like Google and normally top listed websites get the traffic. So do business in online everyone need traffic or customer. Here the importance of SEO. But I think, I still not started to write the main topic. That is Local SEO.
What is local SEO?
When SEO is done for a local business for the local customer or for a fixed area that calls LOCAL SEO. Some online digital marketing experts call LOCAL SEO as local search engine marketing. Local SEO is easy to rank then Globel SEO. It helps businesses promote their products and services to local customers. According to Google, 46% of searches have a ‘local intent’.
Why Local SEO is Important for Your Business?
we already have a concise idea of what exactly local SEO is. I want to give a clear idea of why local SEO holds such a dominant position in online marketing, and how it can help you grow your business.
- 46% of all Google searches are looking for local information. (Source: GoGulf)
- 72% of consumers that did a local search visited a store within five miles. (Source: HubSpot Marketing Statistics)
- 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Source: Nectafy)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source: HubSpot Marketing Statistics)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source: Forrester)
- 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Source: Think with Google)
- 78% of location-based mobile searches result in an offline purchase. (Source: SEO Tribunal)
- “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
- 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Source: Think with Google)
- By using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (Source: WordStream)
- Local searches result in purchases 28% of the time. (Source: Joel House Search Media)
- Search result information will send 70% of consumers to a physical store. (Source: Joel House Search Media)
- 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)
- Global retail eCommerce sales will reach $4.5 trillion by 2021. (Source: HubSpot Marketing Statistics)
- 4 in 5 consumers use search engines to find local information. (Source: Think with Google)
Local SEO Ranking Factors
| My business signals | How relevant you are to the person’s search query — including your business category and local proximity |
| Link signals | Number and quality of backlinks (extra credit if they’re also from authoritative local sources), internal links |
| On-page signals | NAP (business name, address, phone number) on your site, keyword usage |
| Local citation signals | Is your site mentioned in quality business directories with consistent NAP information? |
| Review signals | Are people reviewing your business? What are they saying? Do you have good reviews? Do you have a lot of them? |
| Behavioral signals | Are people searching from mobile? Are they checking in? Are they following through? Do they visit your website? What is their behavior? |
| Personalization | Users’ locations and personalized search — this is mostly out of your hands |
| Social signals | Are people mentioning your business on social media? Are you linking to them? |