Video has become one of the most popular types of content around the web. 86% of businesses use video as a marketing tool. This was 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016.
Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.
Now’s the digital age, customers are watching more and more videos. To ensure you reach your target audience as much as possible, video marketing must have a place in your online marketing strategy.
But just making video after video is not enough. You also need to understand what video marketing is, how, and why, including knowing the current video trends.
According to a recent, about 5 % of businesses in 2021 have used video marketing in one way. This is an increase of 2 percentage points compared to 2017, just four years ago, during which time only 1 percent of businesses used video for marketing.
Of the businesses that use video marketing in 2021, almost all (percent) say they plan to continue.
That’s not all. More than nine out of ten (two percent) consider this to be an “important” part of their overall marketing strategy, a testament to the effectiveness of video.
If you are thought to dive into the latest video marketing trends you need to know what marketers are making videos for. Currently, the top video trends include explanatory videos, which make up about four (percent2 percent) marketers, presentation videos (percent), testimonial videos (percent), and sales videos and video ads (two percent each).
Video Marketing Trends Keep Investing in Video Marketing
So much so that nine out of ten (89 percent) video marketers agree that videos give a good return on their investment
In fact, 80 percent of them say direct sales have increased as a result of their video marketing efforts, and 83 percent say they are getting more leads. In addition, video marketing has helped more than 80 percent of marketers increase website traffic, time spent on their websites, and users to understand their products or services.
Given these impressive statistics, it is not surprising that a large majority (95 percent) of video marketers plan to maintain or increase their investment in video marketing in the future.
Video Advertising Growth
If more evidence of video marketing growth is needed in 2021, let’s take a look at some digital video advertising spending statistics.
In 20-21, video advertising in the United States cost 9 10.95 billion. It is expected to grow by 1 percent. 11.2 billion in 2021
The growth of video advertising is also showing no signs of stopping. This number is expected to continue to grow over the next few years and reach .6 12.66 billion by 2024. In other words, in the eight years from 2018 to 2025, brand spending on video advertising in the United States will increase massively by 41.9 percent.
This means that the competition for video ad space will be fierce. If you want to preceptor do it and stay ahead of others, you need to dive into the latest video marketing trends right now.
Here is the latest Video Trends that you need to know for your business. Take proper action on marketing based on Video Trends
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
- 6 out of 10 people would rather watch online videos than television. (Google)
- Mobile video consumption rises by 100% every year. (Insivia)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
- A Facebook executive predicted that their platform would be all video and no text by 2021. (Quartz)
- YouTube is the second most popular website after Google. (Alexa)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- 75% of all video plays are on mobile devices. (eMarketer)
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
- 72% of customers would rather learn about a product or service by way of video. (HubSpot)
- People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
- 92% of users watching video on mobile will share it with others. (Wordstream)
- One million minutes of video crosses the internet every second. (Cisco)